Dental SEO Made Simple: A Step-by-Step Guide for 2021
What is SEO for dentists?
Have you ever wondered what it means when someone says, “that’s great for dental SEO”?
Well here’s the simple translation: “That strategy can help push your website up higher in search engine results, drive more traffic to your website, and get more new patients through your door.”
Dental SEO is something a lot of dentists and dental practice owners are confused about. It can feel like an especially frustrating topic for dentists who want to focus on providing great patient care, not becoming a marketing expert.
Here’s the reality — in 2021, dentists can no longer afford to ignore SEO. If you want to grow your practice and keep new patients flowing, a dental SEO strategy is a must. Having some background and expertise on this topic will ensure you understand the importance and are better equipped to do what it takes to rise in the rankings.
That’s exactly why we wrote this Dental SEO Made Simple guide — we want to bring clarity and drive success for dentists everywhere.
So let’s start with the basics…
What is dental search engine optimization (SEO)? Dental SEO is the process of making your dental practice appear higher in search engine results — it’s getting to the top spot in a search engine result page (SERP) without paying for an ad.
For example, when a potential patient opens up Google (or Bing, Yahoo, or another search engine) and types “dentist near me”, or “implant dentist”, or any other combination of dental search terms, an SEO strategy is what helps your practice appear in the top results.
If you want to be found online by patients, you need an SEO dental marketing strategy.