There are over 1 billion websites on the internet. So how does any single website stand out and show up in a Google search result? Search engine optimization, otherwise known as SEO.
Despite what some agencies and orthodontic consultants might have you believe, SEO is not a simple trick that will lead to a #1 ranking in Google. It takes research, hard work, and experience. But even if it takes a lot of work, orthodontist SEO is quite simple. And more importantly, it’s the best way to consistently earn new patients. We’re not talking a month here or there of a few more patients trickling in, but a fundamental change in the amount of patients walking through your doors.
How does orthodontist SEO work?
SEO considers Google’s ranking algorithm and focuses on improving these areas of your website and online presence.
Above all else, Google cares about matching a user with the best possible search results. So in the case of someone looking for “braces in Omaha, NE,” the best result would be a trusted orthodontist that can provide orthodontist services to that specific user in Omaha.
So if you’re an orthodontist in Omaha, NE, how do you convince Google that you’re the best practice for the job? Orthodontist SEO.