If you’re looking into digital marketing for dentists, chances are you’ve heard or read the term “SEO” before. SEO is a key piece of the digital marketing puzzle, and without taking it seriously even the nicest website in the world would hardly ever get any visitors.
While it may seem like a confusing concept, it’s actually quite simple. SEO makes sure that Google and other search engines can clearly see your website. The end goal? To make sure your website and practice show up when a potential patient in your city searches online for a new dentist.
Think of it this way: If your website is an island in the vast ocean of the internet, think of SEO as a smoke signal for the patient flying overhead in their single-engine plane. Without SEO, this potential new patient will never see your practice’s website from 20,000 feet in the air.
So how do you make sure your website and practice are search engine optimized? There are many tactics, but almost all are centered around keyword research and identifying what terms patients in your city are searching for when looking for a new dentist. From there, you can design your website and content around these terms.
Learn more about SEO, how you can leverage it to get the patients you’re looking for, and how it fits into the digital marketing for dentists puzzle.
Component #3: Paid advertising
While SEO will help get you in front of your ideal patients, paid advertising will give your website a little push in the right direction. This is particularly relevant when your website is brand new, you just start offering a new treatment, or you’d like a particularly strong push of brand new patients.
We recommend advertising on Google with a PPC campaign. Paid advertising essentially allows you to jump to the top of the rankings line and get your website in front of the patients who are looking for dentists before they can see your competitors.
The catch is that it costs money, of course. But unlike traditional advertising, you’ll only pay Google if someone clicks on your ad. Once that happens, it’s in the hands of your website to demonstrate value and convince someone to schedule an appointment (see, what did we say about this whole interconnected thing?).
Component #4: Reputation management