15 Best Dental Websites of 2021

A few years ago we published a list of the best dentist websites for 2017 on DentistryIQ. 

Now we’re back with an updated list showcasing the very best dental websites of 2021! You’ll see examples of great dental websites from around the country, learn about the best features of each, and discover opportunities to improve your own practice’s site.

Home to over 2,600 licensed dentists, New York City is a difficult place for a dental practice to stand out. This NYC dentist is up to the challenge. 

Tend reimagines every detail of what your experience can be on a dentist website. We love the fun and energetic video which immediately gives visitors an idea of the brand’s unique approach. The above-the-fold content features the practice’s newest location and offers a few opportunities to book an appointment or call the office.

The minimalist style and clean lines of this site is complemented with easy-to-read copy and vibrant, engaging images. All together, this site design creates a fun and easy experience for visitors and does a great job of driving potential patients to schedule an appointment.

Website: Tend

This Folsom, CA dental practice is a great example of blending content and design for an amazing result. The design is playful, creative, and welcoming, which perfectly complements the conversational, non-stuffy voice of this young practice.

Hamburger (stacked) navigation menus aren’t usually our first recommendation for desktop, but this practice makes it work. Additionally, we would love to see a more prominent CTA button above the fold. However, this absence is helped by including the phone number in the heading.

This design features a lot of great movement — from the header video and script font, to the parallax features. We especially love the original photography (no stock photos here!).

Website: Smile & Co.

Jackson Family Dental is a Missouri practice that features a spa-like environment, a warm and welcoming team, and advanced technology. These unique selling propositions are reflected in their modern, minimalist website.

This website design capitalizes on engaging images and professionally shot videos to capture the attention of new patients. We especially love the technology-focused videos that highlight the benefit of these services, like pain-free care and same-day treatments.

The site comes together with unique design elements, copy that answers common questions, and ample call-to-actions throughout each page.

Website: Jackson Family Dental

This is one of our favorite dental websites of 2021! With a brand new logo and an engaging design, this Kansas dental practice website does an excellent job of being both approachable and modern.

One of the first things Bowles Dental does right is to capitalize on online booking and texting capabilities for patients. Remember, making it easy for patients to book an appointment is the most important thing your website should do!

This site is tied up with a neat bow (no pun intended) thanks to our focus on SEO best practices, the perfect combo of original and stock photography, and friendly copy that answers common patient questions.

Website: Bowles Dental 

A dental website that looks and feels like a modern art gallery? Look no further than Grand Street Dental in Brooklyn. Abstract shapes, beautiful photography, and calming colors help patients feel at ease from the moment they visit the website. But Grand Street Dental is about more than just appearances. The website offers online appointment booking, highlights recent press (including mentions in New York Magazine and Forbes), and simple navigation with the services offered, insurance information, and other details important to busy patients in NYC.

Website: Grand Street Dental

This dental practice wants to be known for above all else, providing compassionate care in a relaxing environment. Using grayscale images combined with a relaxing blue hue immediately helps portray a calming yet authoritative practice. 

East Indy Dental Care is also getting points from our SEO team! This practice features a link for patients to leave a review, an embedded Google map to their office, “trust badges” (logos of their affiliations and certifications) which help add authority, and keyword optimized copy.

Website: East Indy Dental Care 

The Atlanta Center for Advanced Perio is a leader in periodontal surgery in Midtown Atlanta and Roswell. A clean, clutter-free, and modern design reflects the personality of the practice and the high-end patients they seek to attract.

The use of white space, muted colors, and original photography and videography speaks to the expertise of the practice. At the same time, conversational yet professional copy helps visitors feel welcome and comfortable. 

Website: Atlanta Center for Advanced Perio

The very first pediatric dentist we’ve ever included on this list! Upstate Pediatric Dentistry won us over for many reasons — number one being they know their audience.

The dentists we work with often tell us that when it comes to choosing a dentist, women are usually the primary decision makers of the family. This pediatric website speaks directly to these women in a variety of ways:

• Highlighting a review from a mother as the first thing you see on the website
• Providing all the contact information they need to quickly ask a question, book an appointment, and make a decision
• Featuring a professionally shot video that introduces the practice and describes why it’s the best choice for her children

Overall a simple but effectively designed site. See more of our favorite pediatric websites!

Website: Upstate Pediatric Dentistry

Energetic, playful, capable. These are the words that immediately come to mind when scrolling through this modern Austin dental website. 

Right away you notice that this practice is targeting a younger Millennial or Gen Z audience. The design features bright colors, modern images, and lots of movement. There’s also attention to the type of language they use — calling their offices “studios” and their dentists “artists.”

Best of all, Swish Dental not only offers online booking but also virtual consultations. Virtual appointments came out of the events of 2020 — it’s something we expect to see a lot more of in the future as practices around the country realize their benefit! Swish sets itself apart by being an early adopter and likely one of the few practices in the area to offer this capability.

Website: Swish Dental

Dr. Clint Martin came to Delmain as he prepared to open a brand new practice in Brimfield, IL. He was looking for a website that showcased his attention to technology and dedication to creating a modern dental experience. Most importantly, the website needed to be approachable — he wanted people of all backgrounds to feel welcome, especially local families.

This website design does exactly that. The site not only looks great, but offers online booking, a new patient special, and highlights exactly what to expect — like how much time to set aside for an appointment, safety measures during COVID-19, payment options, and more. 

Every page on the site is also carefully optimized for organic search. If someone looks on Google for a dentist near them, Dr. Martin’s site has been created to increase the chance that his practice is one of the first results!

Website: Brimfield Family Dentistry

Even if you didn’t know the practice name, one of the first words that would come to mind when looking at this site is zen. With attention to minimalism, this design speaks to the practice’s brand and clearly communicates who they are.

One thing this practice is definitely getting right is including patient information about insurance, financing, and payments. Knowing the cost of care is one of the most common questions and fears patients have, clearly outlining what to expect as well as offering an in-house membership plan, takes this website to the next level.

And once again, one of the best dental websites the year offers online booking. Zen Dental Studio uses NexHealth (our preferred online booking partner!) to make it incredibly easy for patients to schedule a visit. This practice is another great reminder that if your practice is not taking advantage of new dental technology like online booking, you’ll soon be left behind!

Website: Zen Dental Studio

Everything about this website — from the Pacific Northwest-inspired green and brown color palette to the unique logo featuring a prominent Portland bridge — is specifically designed for the practice’s local audience. Bridgetown Dental even includes an online scheduling option, making it easy for their modern Portland patient to book an appointment without ever having to pick up the phone.

One unique feature of this design is the left hand sidebar menu — you don’t see this very often! Coupled with high-quality images of the office, dentist, and team, this site easily makes our list of best dental websites.

Website: Bridgetown Dental

We featured this website on our list of best orthodontic practices already — but we love it too much not to include it here, too!

With a bright and modern design, this Arizona practice immediately stands out with its unique, fun colors and professional, original images and videos. Beyond the eye-catching design itself, what we appreciate most about this website is it meets all the website best practices:

• Compelling calls-to-action that offer free consultations
• Answers to common patient questions
• Compelling and SEO-optimized copy that highlights what makes them unique
• Featuring patient testimonials and before-and-after photos to build trust

Don’t miss checking out this website!

Website: Dunn Orthodontics

With 4 beautifully designed locations that feel more like a Ritz Carlton hotel than a dental office, Atlanta Dental Spa is setting a new standard for excellence. The Atlanta Dental Spa website portrays the brand’s elegant and luxurious feel through professionally produced high-quality video tours of each location. Patients are encouraged to call or text, a feature we’re seeing more and more on many of the best dental websites of 2020.

Website: Atlanta Dental Spa

We’re finishing our list of amazing websites with one of our most recent designs — Laser Dentistry of Erie. With a long history of providing patients with care and compassion, this website positions the practice as the area’s most trusted local dentist.

One of our favorite things about this website is all the gorgeous professional images. We always recommend taking original photos for your new website and this is a great example of why. A patient visiting this site will immediately understand who they’re working with, get a better feel of what to expect, and be more sure of their decision to book an appointment.

It’s important to keep your website focused on your patients and back up the claims you make about the experience you provide. This website does both these things by addressing the fears people often have about going to the dentist and highlighting the practice’s many excellent patient reviews.

Website: Laser Dentistry of Erie