15 Best Dental Websites of 2018

Last year we published a list of the best dentist websites for 2017 on DentistryIQ.

Now we’re back with a new and updated list showcasing even more of the best dental websites for 2018. You’ll see examples of great dental websites from around the country, learn about the best features of each, and discover opportunities to improve your own practice’s site.

With 3 beautifully designed locations that feel more like a Ritz Carlton hotel than a dental office, Atlanta Dental Spa is setting a new standard for excellence. The Atlanta Dental Spa website portrays the brand’s elegant and luxurious feel through professionally produced high-quality video tours of each location. Patients are encouraged to call or text, a feature we’re seeing more and more on many of the best dental websites of 2018.

Website: Atlanta Dental Spa

Lake Area Dentistry in Louisiana made our list of best dental websites for 2018 due to its beautiful design, original videography, and simplified above-the-fold content. Visitors to the site are immediately given easy options to:

• Get information about the different practice locations
• Learn more about the practice’s philosophy
• Text the office for more information

The beautiful video, testimonials, and new patient information round out an overall excellent homepage experience.

Website: Lake Area Dentistry

Mason, Ohio has a population of only 35,000 people. But it’s home to one of the most high-tech surgical dental practices in the country, Dr. Thomas Dooley’s Cedar Village Dentistry. The Cedar Village Dentistry website features original photography and videos highlighting the practice’s pro bono work and commitment to the surrounding community. Calming colors and simple explanations of complex procedures make this one of the best dental websites in 2018.

Website: Cedar Village Dentistry

Home to world-class hospitals and medical facilities, people in Boston have high standards when it comes to their health. How does a dental practice stand out and attract new patients? With a luxurious and thoughtfully designed website like that of Commonwealth Dental Group.

We love the focus on the brand’s unique logo and stylish office. The above-the-fold content not only includes the practice’s address and phone number, but highlights their recent awards from Boston Magazine.

Highlighted throughout the site is the practice’s commitment to high-tech procedures and the experience of their dental team. There’s even an easily-accessible patient portal for scheduling and making online payments — both trends we expect to see in the best dental websites for years to come.

Website: Commonwealth Dental Group

A dental website that looks and feels like a modern art gallery? Look no further than Grand Street Dental in Brooklyn. Abstract shapes, beautiful photography, and calming colors help patients feel at ease from the moment they visit the website. But Grand Street Dental is about more than just appearances. The website offers online appointment booking, highlights recent press (including mentions in New York Magazine and Forbes), and simple navigation with the services offered, insurance information, and other details important to busy patients in NYC.

Website: Grand Street Dental

Jacksonville’s Alexander Dentistry is home to experienced general, cosmetic, restorative, and implant dentists. What makes them one of the best dental websites of 2018? We love their use of original photography highlighting their office, location, and staff. One improvement could be made by using only original photography. As of this writing, the practice’s website uses some stock images on other pages throughout the site.

Website: Alexander Dentistry

Oregon’s Rogue Valley is a surprisingly competitive dental market with more dentists per capita than many major cities. How did Dr. James Catt use his website to set himself apart from the pack? By focusing on his experience, education, and certifications and awards from ASIRD, Invisalign, and the International College of Dentistry.

His website also helps uninsured patients learn their options to get the care they need. Our research shows financial concerns are often at the root of a patient’s dental anxiety. Overcoming this goes a long way towards securing new patient appointments.

Website: Dr. James Catt DMD, PC

Some of the best dental websites of 2018 aren’t located in the US. Toothsmith Dental Surgery in Singapore knows what it takes to stand out in the crowded world of dental tourism. You’ll find pricing information for many procedures right on the homepage to help potential patients decide if this practice is within their budget. Additionally, the design and colors on the homepage are relaxing and appeal to patients who may be stressed about upcoming dental work.

Website: Toothsmith Dental Surgery

Smiles of Sante Fe’s website design is clearly influenced by their local culture — and it works! The use of colors, fonts, and shapes is the backbone of the site’s design and reinforces the tagline of dentistry with a caring touch. But it’s the organized and thorough content that makes it one of our best dental websites of 2018.

Above the navigation bar, you’ll see a large, obvious phone number and the practice’s address, key pieces of information any visitor needs. Moving down the page we see something many dental websites overlook — how they’re different from the competition. Remember, when potential patients are evaluating different practices, your practice must stand out.

Website: Smiles of Santa Fe

How does a dental website make a great first impression in a city known for an emphasis on cosmetics and beauty? Glo Modern Dentistry in Los Angeles uses their memorable brand and logo to connect with patients. Their homepage advertises a new patient special for a signature whitening treatment.

But the site doesn’t simply focus on cosmetic care. An entire section of the site is devoted to explaining common dental health concerns. We’re seeing this type of educational content on many of the best dental websites — and for good reason. Patients must trust their dentist’s expertise, and these health-focused pages are an opportunity for dentists to show both their knowledge and unique approach to dentistry.

One tip for improvement— this site’s contact form asks for much more information than most dentists need. Research shows the more more information you ask for, the fewer people that will complete the form. Think about what’s essential: name, phone number, email. Then your front office staff can contact the person to set up their appointment.

Website: Glo Modern Dentistry

Nearly everyone’s a little apprehensive about visiting the dentist. Recognizing this, Friendly Dental Group in Charlotte, NC has built their site around their brand. Soothing blue colors and playful iconography help patients feel at ease. The site also displays the practice’s recent awards and honors.

Also note how the practice actively encourages new patients who may be overlooked by other local practices. The practice offers Spanish-language services and even accepts walk-in appointments, something not offered by many other dentists.

An on-site chat feature lets patients connect directly with the practice, ask questions, and book an appointment in seconds. If your dental practice has available staff this might be worth adding to your website.

Website: Friendly Dental Group

In a health-focused city like San Francisco, what can a dentist do to differentiate themselves from other practices? Dr. Nammy Patel, bestselling author and dentist, builds her practice’s core values into every service she offers: function, comfort, health, and cosmetics. Every page on her site emphasizes these aspects of her care and shows how they combine to create an experience other dental practices can’t match.

In addition, Dr. Patel’s homepage highlights her experience, education, and philosophy as well as a regularly updated new patient special offer. It all adds up to a great website that has helped her practice grow.

Website: Green Dentistry

We’re featuring Harrison Dental Group in Ft. Wayne, Indiana for a few reasons. Let’s start with their unique navigation bar. While many practices focus on the services they offer, here visitors are only shown 4 options:

1. Menu – home to more info about the practice and procedures
2. Locations
3. Call Us
4. Contact

Clicking on any menu option does not navigate away from the homepage, instead showing more options without leaving the page. This saves time and reduces the number of pages a visitor must navigate to before getting the information they need.

This mobile-first design is part of a trend we’re seeing in responsive dental website design. As more and more people search for dentists on their phones, websites MUST be able to accommodate their needs.

Harrison Dental Group also makes excellent use of original photographs, highlights recent 5-star reviews, and introduces visitors to their experienced dentists — great content for any dental practice website to have.

Website: Harrison Dental Group

Kemmet Dental Design in North Dakota is another one of the best dental websites in 2018 to make use of a second, top navigation bar. Geared towards the needs of existing patients, it’s easy to download forms, access the patient portal, and schedule an appointment— all without scrolling or leaving the homepage.

A welcoming photo of the cozy waiting room helps put potential patients at ease. Great testimonials from satisfied patients show the practice’s commitment to quality care. A great piece of extra content is the 3D tour of the practice— this is something we expect to see on more and more dental practice websites moving forward.

Website: Kemmet Dental Design

Embassy Dental’s unique approach to their navigation bar makes it stand out as one of the best dental website designs for 2018. Look how all the navigation items are associated with a memorable icon. At a glance, it’s easy to pick out where to click to schedule an appointment, learn about a doctor, or find a location.

In addition to the navigation, more icons highlight specialty services, smile galleries, and emergency dentistry. Clear calls to action encourage patients to schedule an appointment or download new patient forms.

A suggestion for improvement would be to show more about the practice’s dentists, philosophy and services on the homepage. This would help visitors to develop a deeper understanding of the practice without leaving the homepage.

Website: Embassy Dental

On average, our dental web design team has helped dentists increase new patient appointments by near 25%. Learn more about how we work and how we can get results for you.