15 Best Dental Websites of 2020

The other year we published a list of the best dentist websites for 2017 on DentistryIQ.

Now we’re back with a new and updated list showcasing even more of the best dental websites for 2020. You’ll see examples of great dental websites from around the country, learn about the best features of each, and discover opportunities to improve your own practice’s site.

Home to over 2,600 licensed dentists, New York City is a difficult place for a dental practice to stand out. This NYC dentist is up to the challenge.

Tend reimagines every detail of what your experience can be on a dentist website. We love the fun and energetic video which immediately gives visitors an idea of the brand’s unique approach. The above-the-fold content features the practice’s newest location and offers a few opportunities to book an appointment or call the office.

The minimalist style and clean lines of this site is complemented with easy-to-read copy and vibrant, engaging images. All together, this site design creates a fun and easy experience for visitors and does a great job of driving potential patients to schedule an appointment.

Website: Tend

This Folsom, CA dental practice is a great example of blending content and design for an amazing result. The design is playful, creative, and welcoming, which perfectly complements the conversational, non-stuffy voice of this young practice.

Hamburger (stacked) navigation menus aren’t usually our first recommendation for desktop, but this practice makes it work. Additionally, we would love to see a more prominent CTA button above the fold. However, this absence is helped by including the phone number in the heading.

This design features a lot of great movement — from the header video and script font, to the parallax features. We especially love the original photography (no stock photos here!).

Website: Smile & Co.

The Atlanta Center for Advanced Perio is a leader in periodontal surgery in Midtown Atlanta and Roswell. A clean, clutter-free, and modern design reflects the personality of the practice and the high-end patients they seek to attract.

The use of white space, muted colors, and original photography and videography speaks to the expertise of the practice. At the same time, conversational yet professional copy helps visitors feel welcome and comfortable.

Website: Atlanta Center for Advanced Perio

Jackson Family Dental is a Missouri practice that features a spa-like environment, a warm and welcoming team, and advanced technology. These unique selling propositions are reflected in their modern, minimalist website.

This website design capitalizes on engaging images and professionally-shot videos to capture the attention of new patients. We especially love the technology-focused videos that highlight the benefit of these services, like pain-free care and same-day treatments.

The site comes together with unique design elements, copy that answers common questions, and ample call-to-actions throughout each page.

Website: Jackson Family Dental

A dental website that looks and feels like a modern art gallery? Look no further than Grand Street Dental in Brooklyn. Abstract shapes, beautiful photography, and calming colors help patients feel at ease from the moment they visit the website. But Grand Street Dental is about more than just appearances. The website offers online appointment booking, highlights recent press (including mentions in New York Magazine and Forbes), and simple navigation with the services offered, insurance information, and other details important to busy patients in NYC.

Website: Grand Street Dental

With 3 beautifully designed locations that feel more like a Ritz Carlton hotel than a dental office, Atlanta Dental Spa is setting a new standard for excellence. The Atlanta Dental Spa website portrays the brand’s elegant and luxurious feel through professionally produced high-quality video tours of each location. Patients are encouraged to call or text, a feature we’re seeing more and more on many of the best dental websites of 2020.

Website: Atlanta Dental Spa

Mason, Ohio has a population of only 35,000 people. But it’s home to one of the most high-tech surgical dental practices in the country, Dr. Thomas Dooley’s Cedar Village Dentistry. The Cedar Village Dentistry website features original photography and videos highlighting the practice’s pro bono work and commitment to the surrounding community. Calming colors and simple explanations of complex procedures make this one of the best dental websites in 2020.

Website: Cedar Village Dentistry

This Chicago dental practice does a great job explaining who they are and what they offer within the first 5 seconds of landing on the page. From the homepage, a visitor immediately understands that they offer modern care, have 2 convenient locations, and accept a variety of insurance plans.

Their clean logo, sans-serif font, high-quality team photos, and easy call-to-actions create a simple but effective website that’s targeted toward downtown workers.

Website: Downtown Dental

Hildreth Dental is an excellent example of why professional, high-quality photos are the foundation of a great website design. At every turn, a visitor is greeted by polished images that highlight why this Georgia practice is the best choice.

Take a look around this modern, bright, and friendly website and you’ll immediately feel welcomed and comfortable. Using a sharp but lighthearted design, this website explains what problems the practice can solve and what to expect. Most importantly, every page is designed to lead a visitor to a specific action — whether that’s learning more about the practice, learning new patient policies, or requesting an appointment.

Website: Hildreth Dental

Everything about this website — from the Pacific Northwest-inspired green and brown color palette to the unique logo featuring a prominent Portland bridge — is specifically designed for the practice’s local audience. Bridgetown Dental even includes an online scheduling option, making it easy for their modern Portland patient to book an appointment without ever having to pick up the phone.

One unique feature of this design is the left hand sidebar menu — you don’t see this very often! Coupled with high-quality images of the office, dentist, and team, this site easily makes our list of best dental websites.

Website: Bridgetown Dental

We’re featuring Dental Care Seattle for a few reasons. Let’s start with their navigation bar, which includes all the links a new or returning visitor might need right away. There’s even easily-accessible links for making online payments — a trend we expect to see in the best dental websites for years to come.

Moving down the page, we love the attention given to the practice’s biggest value adds. And the casual headshots of the dental team speak to the comfortable, non-stuffy environment this practice promises. Finally, including “trust badges” — logos of associations or certifications the practice boasts — inspires trust with visitors. 

Our one recommendation for this design is to add more keyword-focused copy to help drive search rankings.

Website: Dental Care Seattle

Dr. Patricia Gilleran is a holistic dentist in the Chicago Loop who caterers to nearby office workers. The entire site design is hyperfocused on this target audience — from detailed information on reserving a parking spot in busy downtown and walking directions, to strategic imagery and a subdued color palette that reflects a professional, business-like tone.

This website also avoids one of the biggest website design mistakes we see — using copy-and-paste content. Instead, Choices in Dentistry features long, engaging pages filled with original copy that outlines what makes this practice unique.

Website: Choices in Dentistry

A mobile dental practice? Studio Dental is rethinking the traditional dental office experience by offering 5 mobile locations and one brick-and-mortar HQ in the Bay Area. This unique dentist has a unique site design to match!

Although this site has very little copy and would benefit from SEO optimization, we love the modern and young approach to the site’s design. Above the fold, there’s very little to distract the visitor from the primary goal — the eye is immediately drawn to a vibrant “Book Now” button.

Another critical part of a well-designed site is answering the questions of your audience. The “before-during-after” section of the page lets people know exactly what to expect and answers a lot of questions. And we always recommend personalizing your site with information about your team.

Website: Studio Dental

Recognizing the saturation of general practitioners in the Manhattan area, Dr. Chern of New York General Dentistry doubled down on her unique value proposition with a website design that’s uniquely hers.

Everything a patient needs is above the fold — phone number, online scheduling, and links to learn more about her services. Moving down the page, you’ll find strong call-to-actions and information about what it means to be a patient at New York General Dentistry.

This website features whimsical and welcoming design that supports her inclusive, personal approach to dentistry. A fun color palette and original photography from inside the office helps put potential patients at ease. You just can’t help but smile as you scroll through this site.

Website: New York General Dentistry

As a leader in modern dentistry, Dr. Frazar of The Houston Dentists offers exemplary service and personalized care in Houston, TX. Named a “Top Doctor for Women,” Dr. Frazar’s site caters to their predominantly female patient base through a clean, bright, and fresh design.

The pastel color palette, bright photos, and professional images speak to the practice’s high-end vibe and high-tech treatments and technology. The site design takes a simplistic approach while strategic copy answers questions and patient reviews and trust badges build rapport. 

Finally, online scheduling — an important trend in dental website design — makes it easy for someone to quickly make an appointment.

Website: The Houston Dentists