How It Works
Grow your practice effortlessly with :Delmain’s proven 3-step approach
Stop paying for marketing that doesn’t work. Start achieving real, tangible results that supercharge practice revenue.
Through the years of helping hundreds of practices reach their full potential, we’ve developed a 3-step marketing system that delivers qualified patients, a fully booked schedule, and scalable growth.
Step 1
Clarify your target patient
Dispel the myth that “everyone is a perfect patient”. Not all leads are created equally. Think critically about your goals to help identify your dream target patient — your Qualified Patient.
Qualified Patient
Aligns financially with your practice’s model, whether in-network or fee-for-service. A Qualified Patient is often defined by their consistent appointment attendance, acceptance of treatment recommendations, long-term commitment to your practice, and potential to refer additional patients.
Unqualified Patient
Presents challenges that diverge from your ideal practice model. They may encounter financial barriers, frequently miss appointments, show reluctance to undergo suggested treatments, and have short-lived interactions with your practice.
Sam the Self-Confident
Age: 50+
Income: High
Financial Background:
Fee-for-service (FFS) patient, prefers direct payment for higher quality, personalized care
Preferences:
- Maintaining and enhancing appearance
- Cosmetic dental services that improve smile aesthetics
- Quality and outcome of dental treatments over cost
Doug the Dad
Age: 28-40
Income: Middle class
Financial Background:
Covered by a PPO insurance plan
Preferences:
- Comprehensive, in-house treatments for the whole family
- Family-friendly practice environment
- Convenience and accessibility for children and adults alike
Pam the Professional
Age: 30-45
Income: Upper-middle class
Financial Background:
Insured through their employer, prefers utilizing benefits but has the financial flexibility for out-of-pocket expenses when necessary
Preferences:
- Frictionless communication
- Flexible scheduling to accommodate a busy lifestyle
- Integration of modern technology in dental care
A Qualified Patient means something different to every practice. Clarify who they are. This is the essential foundation of a tailored marketing campaign.
Step 2
Launch Marketing
Your custom-designed, strategic digital marketing campaign is shaped by years of expertise. Our strategies are refined by analyzing millions of data points and successfully booking hundreds of thousands of high-value patients for our dentists. This is our bread and butter — what we do best.
Telling Your Story
Branding
A strong brand identity will resonate with your Qualified Patient. This involves crafting a visual and verbal identity that speaks directly to their needs and preferences.
Messaging
Compelling messaging effectively communicates your practice’s values and unique selling propositions, addressing the specific concerns of your ideal patients.
Website
The cornerstone of your online presence. We design and develop beautiful websites that are user-friendly, informative, and optimized for conversions.
Attracting Qualified Patients
Digital Marketing:
We coordinate your strategy using a suite of digital marketing tools, including SEO, Google Ads, Microsoft Ads, and Meta Ads.
Targeted Advertising:
Each ad campaign is carefully crafted to attract the patients you desire most, ensuring that every marketing effort is highly targeted and effective.
Tracking and Qualifying Leads
24/7 Reporting Dashboard:
Stay informed with real-time data on campaign performance, patient engagement, and lead generation.
Phone Call AI:
Our advanced AI technology helps us track and qualify leads through phone interactions, ensuring that every potential patient is accurately assessed for fit and readiness.
Continuous Improvement
Review and Iteration:
We’re always refining our strategies based on performance data, market trends, and patient feedback. Innovation is in our DNA. We explore new and creative solutions, ensuring optimal outcomes in an ever-evolving industry.
Cost-Effectiveness:
We’re obsessed with constantly enhancing the efficiency of your campaign. Our goal is to lower your cost per lead without compromising on quality.
Your marketing strategy sets the stage for a fully booked schedule, increased patient satisfaction, and ultimately, the success of your practice.
Step 3
Watch production grow
This is where the magic happens – sit back as your investment pays off through tangible results. Your practice thrives, aligning seamlessly with your vision. It’s an exciting, fulfilling journey, and the best part? It all feels completely effortless.
Witness the transformative growth of your practice
Fully Booked Schedule:
Prepare to see your appointment books fill up. A consistent stream of the right patients means a busy, productive practice.
Increased Treatment Acceptance:
With a patient base that aligns with your practice’s ethos and offerings, you’ll notice a significant rise in treatment acceptance rates.
Preferred Financial Models:
If it fits your goals, you can gradually move away from reliance on insurance payments, embracing more Fee-For-Service (FFS) patients.
Upward Production Trends
As these elements come together, watch your practice’s production numbers climb, reflecting a healthier, more robust business model.
Reduced Patient Attrition:
With a steady influx of new Qualified Patients, concerns over patient loss become a thing of the past.
Scale effortlessly, on your timeline
This newfound stability gives you the freedom to expand your practice. Whether it’s adding more operational facilities, hiring additional associates, or even opening new office locations, you have the foundation to grow as you see fit.
Branding
Make a memorable first impression! Logo design, typography, color palette, and brand guidelines — your new practice branding will be a consistent and true reflection of who you are.
Website Design
Opt for a custom design or select from one of our high-performing turnkey frameworks. Built on WordPress with lightning-fast speed, your modern website will be your #1 source of new patients.
Photos & Videos
The perfect complement to your new website design! Professional, authentic photos and videos capture your brand’s personality, build trust, and boost your website’s performance.
SEO
Boost your online visibility and website traffic. Our SEO strategies improve Google Maps visibility, drive more Google reviews, and boost keyword rankings through effective link building, strategic content, and website optimization.
Social Media Marketing
Take the hassle out of social media with unlimited template access, giving you ready-to-use graphics for your posts. Choose your level of support, from self-driven to fully managed.
Facebook & Instagram Ads
Expand your reach in the community. Our proven approach to Meta Ads includes machine learning for bid optimization and continuous testing and revising for optimal performance.
Google Ads
Our performance-driven approach maximizes your investment and ensures the best results. Rigorous click fraud protection ensures every dollar spent drives new patients to your doorstep.
Yahoo & Bing Ads
Your campaigns are carefully tailored to leverage the strengths of Microsoft Ads. We ensure your practice achieves maximum visibility and engagement for the lowest cost possible.
Hosting, Updates, & Support
We maintain your website’s performance, security, and functionality. This unique service offering is designed to provide peace of mind and ensure your online presence is always at its best.
Dental Software
From online booking and paperless forms to call tracking and recording, we have personalized software and technology solutions to keep your practice competitive, current, and convenient.
Word of Mouth
Hear what our incredible clients say about :Delmain
Their expertise was a perfect fit for me in my dental startup. I get compliments all the time on our site, and more and more patients are scheduling directly through the site. I would recommend :Delmain to anyone looking to build a bigger presence online.
Dr. Jacob Perlow Perl Smile Co.
We own 3 dental practices. Just 3 months in and our new patient flow has increased from 40 to 50 new patients per month (per location) with the old company, to 70 to 86 new patients per month (per location). We believe this is just the beginning and can't wait to see what the next 3 months of working together will bring.
Jackie FriedmanUnion Dental Center
Their pricing is competitive and transparent and they are organized and communicative. The website they created for my dental practice is beautiful and they stayed true to my style and brand. The team is highly skilled and there is always a project manager that can be easily reached to address any concerns. I HIGHLY recommend!
Dr. Shri CopraDental Design of Wheaton
We have been in business for 22 years and thought that we were doing okay without a huge internet presence but we understood that times have changed. :Delmain has been amazing to work with and the results have been unbelievable! I should have initiated our relationship long ago!
Dr. James CattJames Catt, DMD, PC
We have been with :Delmain for several months now and I have to say so far my experience has exceeded my expectations. We've worked with several different marketing companies in the past and the personalized attention and responsiveness from :Delmain is hard to beat!
Dr. Tami PantanoAudubon Dental Center
The :Delmain team is great at what they do and a pleasure to work with. I needed to revamp the website and create more of an online presence. I have been very satisfied with the results so far and would definitely do it all over again!
Dr. Will HardenberghSchaumburg Smiles
Patients
Book your free intro call
Stop wasting marketing dollars! We’ll tell you exactly how much to invest for each new patient start. Get your personalized guide for targeting the right patients at the right cost. :Delmain’s plug-and-play marketing system is built for DSOs, allowing you to predict, plan, and expand effortlessly.
