Turnkey Digital Marketing Solutions for Emerging DSOs
Achieve consistent, predictable, and scalable marketing results across your organization.
“We reached our new patients goals at all locations.”
Todd Iverstine
SGA Dental Partners
Feeling the pressure of these DSO marketing challenges…
Underwhelmed by outdated, cookie-cutter marketing that doesn’t deliver the promised ROI?
Second guessing your marketing investments because you have no clue if anything is actually working?
Tracking the wrong metrics, or worse, not tracking anything at all?
Lacking a streamlined way to automate and track marketing across all offices?
Reinventing the wheel every time you initiate marketing for a newly acquired practice?
Overwhelmed by marketing campaigns that demand your constant attention, stealing time you don’t have?
Is marketing still your problem even though you’re paying another company?
These marketing inefficiencies and frustrations are shared by most DSOs — you’re not alone.
Scaling a DSO is not easy. You rely on marketing to fuel new patient growth and hit production numbers. Your marketing investments should work like clockwork. When they don’t, your DSO can’t scale on your timeline.
:Delmain is the marketing partner your DSO has been waiting for — we make it easy.
Step one:
Develop a turnkey marketing system
Step two:
Launch marketing
Step three:
Rinse and Repeat
Scale your DSO effortlessly with :Delmain’s proven 3-step approach
Stop reinventing the wheel for every acquisition. Start deploying a streamlined marketing approach across your entire organization.
1
Develop a turnkey marketing system
Our marketing approach is standardized and scalable, tailored to meet the unique trajectory and exit strategy of your DSO. We’ll formalize an easily deployable plug-and-play system that supports your model. Simply choose which offices will benefit from marketing and press play.
2
Launch marketing
Your high-performance strategies run smoothly in the background, eliminating the need for your constant oversight. Expect active management, precise tracking, and accountability. You’ll understand what’s working and what isn’t, empowering you to make informed decisions.
3
Rinse and Repeat
From automated marketing processes to excellent ROI, enjoy the ability to maximize production and acquire new practices continuously. Expand your DSO effortlessly, on your timeline.
Emerging DSOs using :Delmain
15-20%
year-over-year growth
25-30
new patients/month per location
$63
cost per qualified lead
2
new practices acquired
Arvory Management
Dr. Clark Brinton
Marketing solutions for your DSO
Branding
Website Design
SEO
Google Ads
Facebook & Instagram Ads
Yahoo & Bing Ads
Your campaigns are carefully tailored to leverage the strengths of Microsoft Ads. Enhanced visibility and engagement for your practices at minimal costs for your DSO.
Unlimited Website Support
We maintain website performance for each practice within your group, ensuring security and functionality. This unique service ensures your group’s online presence is always at its best.
Dental website design that converts visitors into patients
FAQ: DSO Dental Marketing
How is marketing a DSO different from marketing a single practice?
A DSO needs one system that works at every location. This includes shared branding rules, a repeatable website framework, and campaigns that can launch for a new acquisition without starting from scratch. Reporting has to show results by location as well as for the whole group. :Delmain builds that plug-and-play system first, then turns on marketing office by office.
Should each DSO location have its own website or share one?
It depends on whether you run one brand across locations or keep each practice’s own name. A shared brand usually works best with one site and a page per location. Separate brands often work better with a repeatable website template customized for each practice. Our guide to single vs. multi-brand DSOs covers the tradeoffs.
What results do emerging DSOs see with :Delmain?
Emerging DSOs working with :Delmain have seen 15% to 20% year-over-year growth, 25 to 30 new patients per month per location, and a $63 cost per qualified lead. One group acquired two new practices while scaling its marketing with us.
How do you track marketing results across multiple locations?
Each location gets its own tracking for calls, new patient forms, and bookings, so you can see which offices and campaigns are producing patients and which aren’t. Results roll up into one view for leadership, and every campaign is actively managed rather than left on autopilot.
Transformative Results
DSOs thrive with :Delmain’s scalable marketing solutions
“44 additional new patients walking through our doors each month.”
Todd Iverstine
SGA Dental Partners
Word of Mouth
Hear what our incredible clients say about :Delmain
From the moment we began conversations with Delmain we felt that all of our goals and aspirations for the practice were being considered. They seem to really have their finger on the pulse of trending dental searches, as well as the integration of AI searches and its influence on website traffic.
Dr. Daniel WarnockMain Street Dentistry
Their expertise was a perfect fit for me in my dental startup. I get compliments all the time on our site, and more and more patients are scheduling directly through the site. I would recommend :Delmain to anyone looking to build a bigger presence online.
Dr. Jacob Perlow Perl Smile Co.
We own 3 dental practices. Just 3 months in and our new patient flow has increased from 40 to 50 new patients per month (per location) with the old company, to 70 to 86 new patients per month (per location). We believe this is just the beginning and can't wait to see what the next 3 months of working together will bring.
Jackie FriedmanUnion Dental Center
Their pricing is competitive and transparent and they are organized and communicative. The website they created for my dental practice is beautiful and they stayed true to my style and brand. The team is highly skilled and there is always a project manager that can be easily reached to address any concerns. I HIGHLY recommend!
Dr. Shri ChopraDental Design of Wheaton
We have been in business for 22 years and thought that we were doing okay without a huge internet presence but we understood that times have changed. :Delmain has been amazing to work with and the results have been unbelievable! I should have initiated our relationship long ago!
Dr. James CattJames Catt, DMD, PC
We have been with :Delmain for several months now and I have to say so far my experience has exceeded my expectations. We've worked with several different marketing companies in the past and the personalized attention and responsiveness from :Delmain is hard to beat!
Dr. Tami PantanoAudubon Dental Center
The :Delmain team is great at what they do and a pleasure to work with. I needed to revamp the website and create more of an online presence. I have been very satisfied with the results so far and would definitely do it all over again!
Dr. Will HardenberghSchaumburg Smiles
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