23 Best Dental Branding Examples

What makes your practice different from any other dentist in your city? 

The way you answer this question and communicate what makes you unique is incredibly important. Marketers call it “your brand,” and it’s a concept that’s vital for attracting and retaining patients.

The purpose of your brand is to clearly and consistently communicate the experience and services you provide — visually, textually, and in person. Without a brand, you risk being just another dental practice, lost in a sea of hundreds of other dentists. 

Today, we’re highlighting a collection of the best dental brands of 2020. Review these examples, see what these brands are doing right, and consider how your own practice branding holds up to the competition. Ask yourself — is my practice a brand?

And remember, patients are much more likely to choose a brand they connect with over a generic alternative.

• Inviting
• Personalized
• Sophisticated

Grand Street Dental is one of the most well-known dental brands in the US. Pegged the “hipster dentist,” Dr. Jennifer Plotnick successfully turned her practice into a lifestyle brand. 

This practice is modeled after something more like a yoga studio or boutique than a traditional dentist office. Their brand may be best be described by their bright, art and plant-filled office, popular Instagram account, all female staff, and highly personalized and high-tech patient experience.

Website: Grand Street Dental

• Family-friendly
• Preventive
• Approachable

This Seattle-based dental practice has a strong brand vision — and it’s working! With an adorable yet sophisticated tone, their website immediately communicates what they’re all about — a family-friendly oasis with a service-oriented approach.

Their logo, colors, and font choices nod to both their local focus and preventive & pediatric services. Their brand can also be felt throughout their office, complete with chalkboard walls for kids, tvs above every chair, heated massage pads, and modern decor.

Website: Green Leaf Dental

• Welcoming
• High-tech
• Expertise

This Georgia periodontist office leans into its specialized, world-class services to create a brand showcasing sleek professionalism. 

Everything on their website, from their original videography, photos, logo, and color scheme, to descriptions of their patient experience and vast array of specialized services, works to tie this brand together.

Website: Atlanta Center for Advanced Periodontics

• High-Tech
• Trendy
• Enjoyable

The Tend brand reinvents the patient experience, carefully crafting every part of a visit to ensure convenience and comfort. 

Scrolling through their website and you can immediately feel the difference in this practice’s approach. And importantly, the color palette, design, and content on the site are consistent with the experience offered in-person at their studios.

Website: Tend

• Local
• Wellness
• Friendly

This dental practice takes a local approach to their branding. They sport a hyperlocal name (“Bridgetown” is a nickname for Portland) and a logo featuring a popular neighborhood bridge. Bridgetown Dental also has a green and brown color palette that speaks to the area’s wooded landscape and a rustic but modern office atmosphere.

Remember, an important aspect of branding is cohesiveness. Thanks to original photography and descriptive copy on the website, Bridgetown Dental ensures patients that what you see is what you get. 

Website: Bridgetown Dental

• Modern
• Minimal
• Approachable

The Studio Dental brand is unique in many ways. This practice leans heavily on technology — and not just dental technology. Patients schedule their appointments online, fill out patient paperwork on an iPad, and enjoy Netflix during their appointment.

The practice’s logo and site design reflect this experience. They round out their brand by using language that’s modern and approachable. From their tagline, “service meets design” to the first sentence on their homepage, a casual “here’s the deal.”

Website: Studio Dental

• Fun
• Positive
• Compassionate

This pediatric dental office captures the spirit of childhood to create a dental brand that kids adore and parents trust. Westpark Pediatric Dentistry creates their brand around the concept of an animal adventure — equating their services to a smile safari where dentists help fend off hungry beasts like tooth decay.

With bright colors, fun imagery, and cute messaging, this practice has branded itself as a safe and enjoyable place for children of all ages to receive dental care. 

Website: Westpark Pediatric Dentistry

• Family-friendly
• Spa-like
• High-tech

This private family practice in Oregon has created a brand that resonates with the local community, offering a sense of familiarity while delivering a higher level of care. 

Timberhill Dental features yearly family-friendly events and campaigns, spa-like features for parents, and brand colors and a logo reflecting the spirit of the Pacfiic Northwest. By focusing heavily on the local community, this dental practice brand sets itself apart as the go-to dentist office in the area. 

Website: Timberhill Dental

• Convenient
• Simple
• New

Right away, this practice has a unique advantage by being the first walk-in dental bar in NYC. However, it’s interesting to see how they communicate their uniqueness and solidify their brand with a simple and mobile-friendly website design.

This dental brand uses a casual voice to tie in their casual approach to dentistry. “What’s on the menu?” they prompt a visitor to ask, before providing a selection of services and dental packages they can choose from.

Website: Dental Bar

• Friendly
• Socially conscious
• Modern

Atlas Dental capitalizes on modern minimalism to bring their brand to life. Their practice brand revolves around a trendy, no-fuss atmosphere combined with an empathetic and fun team who is committed to giving back.

As a young dental practice, Atlas Denta’s brand includes an engaging social media presence where they share fun dance competitions, give-back campaigns, and service videos.

Website: Atlas Dental

• Community
• Southern values
• Expertise

If ever there was a dental practice brand that was all about community, it’s The Winning Smile Dental Group. This group of Mississippi dentists has created a practice that spends just as much time connecting with patients and giving back to others as they do on creating beautiful smiles.

Every part of this practice speaks to their brand — from their monogrammed lab coats and strong Facebook and Instagram presence, to their “make an appointment, make a difference campaign, and high-tech services.

Website: The Winning Smile