20 Best Orthodontic Websites of 2024 & What They Got Right

Your orthodontic website can and should be your #1 source of new patients. How? By designing an orthodontic site that ranks highly in search engines, communicates what makes your practice unique, and impresses visitors. The best orthodontic websites are also designed to be mobile-first and very easy to navigate.

All this comes together to create a site that stands out from the competition and helps you attract patients as a leading orthodontist in your city, state, and throughout the country.

See how it’s done! We’ve compiled a list of the top 14 best orthodontic websites of the year. Learn about the key features of each and discover opportunities to improve your own website.

What else are they doing right? A lot!

• Compelling calls-to-action (CTAs), offering free consultations
• SEO-optimized copy that highlights their value propositions
• Modern, mobile-first design and minimalistic style that’s easy to scan

2. Dunn Orthodontics

• Unique, fun design with professional, original images and videos
• Answers patient questions, outlining payment details and financing options
• Building trust with patient testimonials, before-and-afters, and logos of professional associations

With its bright, vibrant colors and welcoming interface, this orthodontic website design is simple, engaging, and effective. The modern design emphasizes ease of access to information, with clearly defined sections for services, team introductions, and patient resources. This design approach not only reflects the practice’s approachable brand identity but also enhances the patient’s journey, making it easy to find pertinent details or to book a consultation.

4. Ballard Orthodontics

This Seattle orthodontist demonstrates how focusing on patient problems and outlining solutions in simple, easy language can be effective. Touching on common pain points like “I’m too old to get braces” and “I’m worried how braces will affect my lifestyle,” this practice shows empathy and builds trust. Then they tell patients exactly how to overcome these challenges…” just follow this 3-step process!”

The header video is also a great feature. This video montage helps patients envision what it will be like stepping into their office, sitting in the patient chair, and receiving treatment from Drs. Chatur and Tian.

This top orthodontic website design prominently features a compelling call-to-action — free consultations — and makes it easy for patients to book an appointment. We also love all the original images of both the staff and the office environment to highlight their brand and help patients know what to expect.

Padilla Dentistry & Orthodontics presents a beautifully crafted website that blends functionality with aesthetics. The site makes a fantastic first impression with its clean, modern design, emphasizing ease of navigation and immediate access to essential information. Key features include:

• Detailed service offering information
• Online booking options
• Personalized visuals, including a beautiful welcome video

The design fosters a sense of professionalism and warmth, inviting potential patients to explore their services further and book appointments with ease.

7. SouthShore Orthodontics

SouthShore Orthodontics offers a compelling and user-friendly website experience, showcasing their commitment to providing exceptional orthodontic care in the Riverview area. Highlighting the expertise of Dr. Matt Ahrens, the site emphasizes personalized treatment plans with advanced orthodontic solutions. Thanks to patient testimonials, a smile gallery, and detailed service explanations, it builds trust and encourages new patient consultations, reflecting their dedication to creating beautiful smiles.

Family Orthodontics of Wellington welcomes visitors with a design that’s both professional and inviting. The website’s layout is very user friendly, highlighting the key offerings and unique features of the practice, such as their simple financing options, satisfaction guarantee, and enhanced amenities. With personalized images and clear, inviting text, it encourages potential patients to explore their options for orthodontic care.

9. Mill Creek Orthodontics

10. Serrano Orthodontics

This multi-location practice takes a short and focused approach on their homepage, hoping to make a big impact in a small amount of space. The header video immediately catches attention and helps visitors get a feel for the practice. 

These orthodontists make no secret of their place in the community, highlighting their awards, glowing patient reviews, and years of experience. Combined with their “free consultation” offer and professional imagery, this website surely attracts a lot of potential patients.

Mint Orthodontics offers a fresh and engaging online experience, perfectly mirroring its approach to orthodontic care. The website is designed with a modern, user-friendly interface, showcasing their wide range of orthodontic services in an easily navigable format. It emphasizes the practice’s commitment to creating genuine connections with patients and ensuring a positive and comfortable atmosphere. With features like online booking and virtual consultations, the site effectively communicates the practice’s dedication to convenience.

12. Rucker Orthodontics

You’ll begin to see a pattern emerge in this list of best orthodontic websites — they all do an excellent job of hitting on 4 important website design factors:

1. Optimizing for search engines
2. Communicating what makes them unique
3. Offering compelling CTAs
4. Impressing and building trust with visitors

This California practice is no exception. We especially love how Rucker Orthodontics injects some personality and personalization into the design with a beautiful brand video, fun images in the doctor’s bio section, and headshots of the team.

13. Floyd Family Orthodontics

Floyd Family Orthodontics does a great job of helping website visitors feel welcome and at home. Right away you’re met with a friendly header video featuring their office dog, happy patients, and a sneak peek tour of their beautiful office. This site also makes a compelling case for patients to get in touch, offering free virtual consultations and answering common questions.

14. Playa Vista Orthodontics

Wow, look at all the modern website features this practice is using:

• Online booking
• Online patient portal
• Virtual consultations
• Texting options

They’re doing a great job of taking advantage of the many orthodontic website features that are available today!

A few other things this site is getting right? It features trust badges (logos of certifications, specializations, and organizations), shows patient reviews, and includes images of their office and team.

15. Trü Orthodontics

Drs. Elhady and Younessian of Virginia use their website to share their “Trüth” — that making people smile is the best profession in the world. This mindset is reflected throughout this fun, happy website. This modern but approachable design includes bright colors, movement, and an intuitive layout. They’re doing a great job of offering lots of patient educational resources while giving patients a clear path to getting started and scheduling an appointment.

16. West Side Orthodontics

While this site would benefit from more original photography, they’ve done a good job of creating a clean, well-organized website design. One of the features we really like about this site is the Your First Visit section. Helping patients understand what to expect and how to get started are key parts of an effective orthotic website design. 

You’ll notice this site also includes some important elements that build trust and are good for SEO:

• Map and directions
• Logos highlighting the doctor’s education, certifications, and associations
• Frequently asked questions

17. Appel Orthodontics

Perhaps there’s a lot going on “above the fold” (everything you can see before scrolling down the page) on this site, but the critique stops there. The website offers online messaging, free virtual consults, simple explanations of services offered, insurance information, and other details important to patients interested in straightening their teeth.

18. Beverly Hills Orthodontics

Beverly Hills Orthodontics introduces an elegant, sophisticated website that aligns perfectly with its luxurious Los Angeles setting. The site impresses visitors with its blend of high-quality images, engaging videos, and concise, informative content that highlights their advanced orthodontic treatments. Prominent features like free consults, patient testimonials, and detailed service explanations underscore their commitment to excellence and patient care.

19. Caswell Orthodontics

Reference this website as an example of how to find the perfect balance of SEO optimization while staying true to your brand and focusing on user experience.

Blue Lake Orthodontics delivers a serene and welcoming online presence. The website is characterized by its calming color scheme and straightforward layout. It emphasizes personalized care, showcasing advanced treatment options and the expertise of Dr. Zehra Syed. With features like online booking and complimentary consultations, the site is designed to facilitate easy access to orthodontic care, ensuring a user-friendly experience for new and returning patients alike.

Need an orthodontic website? Considering a redesign?

:Delmain specializes in web design for orthodontists. We’ve designed, developed, and launched modern dental websites for 100+ practices.

See our full website portfolio here — or if you’re interested in a new orthodontic website design, book an intro call today.