The Best Pediatric Dental Marketing Ideas for 2024 to Book More New Patients

Apr 2024
pediatric dental marketing ideas delmain

In 2024, pediatric dentists face a stark reality: if parents can’t find you online, your practice is at risk of falling behind, regardless of the quality of care you provide. Your pediatric dental marketing strategy (or lack thereof) could very well determine the fate of your practice.

Feeling overwhelmed about where to begin? We’ve got you.

This is your modern pediatric dental marketing guide, packed with actionable strategies designed to make 2024 your most profitable year yet.

Design a modern website

Your website can and should be the #1 new source of new patients… but it has to make a good first (and ongoing) impression. Focus on these 5 elements to create a compelling online presence that sets you apart:

  • Modern, mobile-first design
  • Highlights your unique brand
  • Creates an engaging user experience
  • Promotes online visibility
  • Books more patients

A visually appealing, mobile-first, and intuitive website can significantly improve user engagement, reduce bounce rates, and increase conversions. It’s about creating a journey for your visitors — guiding them through your services, showcasing your expertise, and leading them to book an appointment effortlessly.

Beyond functionality, a modern pediatric dental website design goes hand in hand with SEO-friendly elements. Be sure your site incorporates optimized images, fast-loading pages (under 1 second!), and structured, keyword-optimized content to boost your search engine rankings. This means your practice becomes more visible to parents searching for pediatric dental care, helping you drive more of the right patients to your website and reach your practice goals.

Get inspired by this year’s best pediatric website designs

Speak to your audience through personalized content

As a pediatric dentist, your audience is unique. While your perfect patient is a child, the decision-makers you need to convince are parents or guardians. This balancing act requires an empathetic understanding of both children’s dental health needs and parents’ concerns, anxieties, and hopes.

As you craft your marketing messaging, keep the following in mind.

Identify pain points & provide solutions

Know the questions parents are asking at each stage of their child’s dental journey — whether it’s teething, braces, or wisdom teeth — and offer clear, comforting answers. Pair this with actionable steps parents can take immediately, like booking a consultation or virtual visit.

Showcase real stories

Authenticity builds trust. Use real-life stories or testimonials to illustrate how you’ve solved similar concerns for other families. A snippet from a grateful parent whose child no longer fears dental visits can be far more compelling than a clinical before-and-after photo.

Maintain consistent messaging

Whether it’s a blog post about preventing cavities in kids or a social media snippet offering tips on making toothbrushing fun, ensure that your voice stays consistent. If your practice is about easing dental anxieties through a comforting environment, that should resonate through all your channels.

By addressing the specific needs of parents with your marketing messaging, you not only establish your practice as a reliable resource but also foster a sense of community, making it easier to convert a one-time visitor into a long-term patient.

choosing the right dso structure :delmain

Go all in on SEO

Visibility is key to attracting new patients. This is where Search Engine Optimization (SEO) steps in. SEO is a strategy that helps your practice become more visible in your local online search results.

1. Understand and use local keywords

Your first step is to identify the keywords potential patients might use when looking for a pediatric dentist. These might include terms like “pediatric dentist in [your city]”or “dentist for kids near me”. (The number of searches for “near me” has increased by 500% in recent years!) Incorporate these keywords naturally into your website content, meta tags, and URL structure to enhance your visibility in local search results.

2. Include location information on your website

Ensure your website clearly displays your practice’s name, address, and phone number (NAP). This information should be consistent across all pages of your website. Including a local map or directions can also be beneficial.

3. Create profiles on directory sites

Patient reviews play a significant role in local search rankings. Platforms like Healthgrades and Zocdoc are popular amongst patients looking for a dentist. Make sure you have a profile on these sites and encourage your satisfied patients to leave reviews. Responding to reviews also sends a positive signal to both your patients and search engines.

4. Optimize your Google Business Profile

A verified and optimized Google Business Profile (GBP) can significantly improve your local search visibility. Over 6 out of 10 people rely on the phone number listings found in GBP to contact a local small business, like a pediatric dentist. And on average, a verified GBP receives about 200 interactions per month. Don’t let this opportunity go to waste! Ensure your profile is complete and accurate, including your NAP, operating hours, and services offered.

And don’t forget to regularly update your profile with fresh content, such as photos of your practice or updates about new services. According to Google, profiles with photos get 42% more requests for driving directions and 35% more clicks to their website than those without.

Bonus: Don’t sleep on Google Local Service Ads (LSAs)!

Local Service Ads (LSAs) offer a targeted advertising solution for pediatric dental practices. Unlike traditional Google Search Ads, LSAs appear at the very top of search results, providing exceptional visibility. These ads are prioritized based on location proximity and review scores. They also operate on a pay-per-call basis, helping maximize your ROI.

Note that LSAs are not available to all practices immediately; eligibility depends on the interest level in your area. When you are eligible, be one of the first to adopt!

Get more Google Reviews

Google reviews are the lifeblood of your pediatric dental practice’s online reputation. Here’s what you need to know…

  • Impact – 75% of people read reviews before making a decision, and 71% would not consider a business with an average rating below 3 stars.
  • Quantity – 59% of people say that a business needs 20-99 reviews for them to be able to trust the average star rating.
  • Frequency – 27% expect to see business reviews as fresh as two weeks.


Most important of all, Google favors practices with numerous positive reviews. More reviews can lead to better search engine rankings, making your practice more visible to potential patients searching online.

Tip: Responding promptly to negative reviews is equally important. Reach out directly to address any concerns raised by the patient, offering solutions where possible.

Use the power of convenience

deciding between a branded house or house of brands structure :delmain

In the hustle and bustle of today’s world, convenience is king. Parents juggle multiple responsibilities and appreciate services that accommodate their busy schedules and commitments.

By harnessing the power of convenience you can significantly enhance your practice’s appeal. The key? Make sure you highlight these value propositions within your marketing messaging. You’ll be surprised by the way convenience can foster loyalty among existing patients and contribute to the long-term success of your practice.

Online booking

43% of patients prefer to book online, and 80% of patients would switch providers who offer online booking for convenience factors alone. Don’t miss this opportunity — integrate an online booking system into your practice. This allows parents to schedule appointments at their convenience, without the constraints of office hours.

Read More — The Ultimate Guide To Dental Scheduling Software

Virtual consults

Virtual consults offer an excellent opportunity for initial consultations or follow-up appointments that don’t require a physical examination. Virtual consults can save time for both you and parents. Not only does this set you apart from other practices that don’t offer these services, but it also positions your practice as forward-thinking and patient-centric.

Emergency services

Dental emergencies can occur unexpectedly and can be a stressful experience for both children and their parents. Offering emergency dental services demonstrates your commitment to your patients’ well-being and provides peace of mind to parents. Make sure your patients know how to reach you after regular office hours and what steps to take in case of a dental emergency. This could include having a dedicated phone line for emergencies or providing instructions on your website.

After-school hours

Parents will be more likely to choose a dentist that accommodates school schedules, such as providing after-school hours or weekend appointments. Additionally, having a flexible approach to scheduling — such as the ability to schedule all family members at the same time — will help you stand out from other pediatric dentists who have more limited or stringent booking availability.

Maximize on referrals

Don’t discount the power of the parent referral network. Happy parents are likely to share their positive experiences with their circle of friends, family, and social communities, effectively becoming brand ambassadors for your practice.

By consistently delivering exceptional care and service, combined with incentivizing referrals, you can encourage a robust network of parent referrals that will sustain and grow your pediatric dental practice organically.

When creating your referral program, make sure it’s simple and straightforward. The easier it is to refer other parents, the more likely they are to do so. Communicate clearly about the program, highlighting the benefits that both the referring patient and the referred individual will receive.

Ready to book more patients in 2024?

help your dso take the next step :delmain

Marketing your pediatric dental practice successfully requires a smart and strategic approach. With the right marketing plan, you can establish a reputation as a trusted pediatric dental practitioner and boost the success of your practice.

At :Delmain, we take a comprehensive and proactive approach to pediatric dental marketing. Our services are perfected through years of working with hundreds of dentists. We know how to keep your pediatric practice ahead of the competition and ensure you’re attracting and booking more of the right patients.

If you want to learn more, book an intro call. We’d love to hear from you.

Keep Reading

Best Dental Scheduling Software

Best Dental Scheduling Software

The 2024 Guide To Dental Scheduling SoftwareIs online scheduling worth it? Key benefits of dental scheduling 3 top dental scheduling...

Top 24 US Dental Conferences in 2024

Top 24 US Dental Conferences in 2024

Top 24 US Dental Conferences in 2024Why attend? Which conferences to attend General dentistry conferences Career advancement conferences...

Best & Most Popular Dental Podcasts

Best & Most Popular Dental Podcasts

The 29 Most Popular & Best Dental Podcasts Of 202429. The Dentist Money Show28. Savvy Dentist27. Everyday Practices Dental Podcast26....

Stop surviving. Start thriving.

Select the plan that fits your goals

Start seeing more patients