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Do Microsoft Ads for Dentists Really Work?

May 2024
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Are Microsoft Ads worth your marketing dollars? YES.

In the competitive world of dentistry, every practice is looking for the edge that sets them apart. This is where Microsoft Ads—previously known as Bing Ads—enters the picture. Microsoft Ads offers a unique platform that often goes underutilized yet brims with the potential to grow your practice and book more of the right patients.

Why Microsoft Ads for dentists?

While Google often steals the spotlight in online advertising, Microsoft Ads presents an incredible opportunity for dentists aiming to capture the attention of a diverse audience. When you create a Microsoft Ad, it will be powered across Bing as well as Yahoo! and AOL.

What is Bing?

Bing is a web search engine developed by Microsoft, offering web, video, image, and map searches. It features a user-friendly interface and is integrated into various Microsoft products.

The Microsoft Bing network reaches more than 500 million unique visitors each month. It accounts for 10.51% of the global desktop search market, which is only growing.

This user demographic tends to be…

  • Older
  • Affluent
  • The decision maker
  • Ready to commit to your recommended treatment

Sounds perfect, right?

Incorporating Microsoft Ads into your advertising strategy isn’t just about getting more eyes on your practice; it’s about finding the right eyes — qualified patients seeking your services who are primed to book an appointment.

Many types of campaigns to choose from

You’ve got options! Your Microsoft Ads strategy can include a variety of ad types, including:

  • App Install Ads
  • Bing Smart Search Ads
  • Dynamic Search Ads
  • Expanded Text Ads
  • Microsoft Audience Ads
  • Multimedia Ads
  • Product Ads
  • Responsive Search Ads

We recommend working with an expert to select the right campaign type for your practice.

Emotional connection through targeted advertising

With Microsoft Ads for dentists, you can tailor your campaigns with astonishing precision. Whether it’s targeting by location, time of day, or even device type, each ad is crafted to speak directly to your desired audience.

Imagine someone searching on Bing for a highly skilled dentist late one evening. They are looking for someone who can address their complex needs — missing and damaged teeth — and understands the importance of aesthetic and functional results.

Your Microsoft Ad appears, showcasing your expertise in dental implants and your commitment to high-quality care, striking a chord with their needs. Of course, your Microsoft Ad also strategically highlights a compelling offer and your conversion-optimized landing page encourages them to book a consultation right on the spot.

Lower costs, higher value

One of the most compelling reasons to embrace Microsoft Ads for your dental practice is its cost efficiency. With generally lower cost-per-click rates compared to other platforms, your marketing budget not only stretches further, it also returns more value per dollar spent.

This means more room to experiment with different ad formats and messages and more opportunities to convert clicks into loyal patients.

Less competition

While Google may attract more users, the Microsoft network offers a unique opportunity for dental practices due to its less competitive advertising environment. There likely just aren’t as many dentists in your area advertising through Microsoft!

And as we mentioned earlier, even though you might reach more people on Google, your Microsoft Ads may reach more qualified patients. Don’t overlook the potential of Microsoft Ads to connect with a high-quality audience.

Want to learn more about dental PPC strategies?

Get started with Microsoft Ads

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With the right team on your side, starting with Microsoft Ads doesn’t have to be daunting. It begins with understanding your practice’s unique value proposition and identifying the patient demographics you want to attract.

From there, crafting compelling ad copy and designing an engaging landing page are crucial steps in converting online interest into real-world appointments.

Ready to transform your dental practice with Microsoft Ads?

At :Delmain, we ensure every dollar you spend maximizes your return. Our approach to dental PPC includes Click Fraud Protection, safeguarding your campaigns from bots, competitors, and other invalid traffic.

Whether you’re investing in Microsoft Ads or Google Ads (or both!), your budget is invested wisely, focusing solely on reaching qualified patients who are genuinely interested in your services.

Book an intro call today to learn more about embracing the full potential of Microsoft Ads and booking more of the right patients!

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