Social Media Templates: Practice Reopening Announcement
Reopening your practice? Use these plug-and-play social media templates to communicate safety, availability, and confidence to your patients.
- 2 min read
- May 2020
-
Shauna Simons
Key Points
- Announce clearly ⏤ share your reopening date and highlight patient safety as your top priority.
- Emphasize safety ⏤ mention new PPE use, social distancing, and screening protocols.
- Provide instructions ⏤ explain check-in procedures, mask requirements, and visitor limits.
- Invite scheduling ⏤ encourage patients to call for appointments and be patient as scheduling resumes.
- Keep it short & friendly ⏤ a quick “We’re open!” post works great for social media.
- :Delmain crafts clear, engaging messaging to support your reopening announcements.
Ready to tell your patients that your dental practice is reopening for routine care? Finding the right words can be tricky. Our team has put together 3 social media post templates to help formulate your announcement.
Remember to review each post before publishing, adding your dates and phone number and making changes to anything that doesn’t apply to your practice. We also recommend adding a link to a blog post about your reopening, or linking to your website’s contact page.
We hope these are helpful!
Template 1 — New Safety Policies
We are reopening on [DATE] and look forward to seeing your smiling face!
Our #1 priority is the health and safety of our patients, staff, and community. While cleanliness and infection control have always been part of our routine, we’ve adopted extra procedures to ensure your safety. We will be using additional personal protection equipment and staggering appointments to maintain social distancing in our office.
If you are exhibiting any signs or respiratory symptoms, or if you’ve been in contact with anyone who has tested positive for COVID-19, we require that you reschedule your appointment.
Important changes to your appointment:
Check in from your vehicle! Call us at [PHONE NUMBER] to let us know you’ve arrived. We’ll contact you when we’re ready and take you straight back to your patient room.
Please avoid bringing any additional family members to your appointment. We ask that only patients (and 1 adult for children under age 18) enter our office.
We encourage anyone entering our office to wear a face mask.
We will not be scheduling future appointments at the front desk at this time. We’ll contact you to schedule your next visit.
If you have any questions, please contact us.
Template 2 — Now Scheduling Appointments
We’re back! Our office has reopened and we’re ready to serve you and your family.
We’ve carefully revised our procedures and are taking extra safety precautions while maintaining the same high-quality care. These changes are designed to protect you and our team.
Give us a call at [PHONE NUMBER] to book your visit. Please be patient with us as we work to get everyone on the schedule and accommodate those with the most urgent needs.
Learn more about what we’re doing to keep you safe.
Template 3 — Quick Announcement
Yes, we are OPEN!
We are pleased to announce that we are resuming elective treatments and are ready to safely care for all your dental needs.
Our schedule is filling up quickly! Please call [PHONE NUMBER] to book your appointment.
WOW patients with engaging social media!
Thinking of revamping your social media presence? Let’s talk.
Common questions
What should a dental practice reopening announcement include?
A strong reopening announcement shares your reopening date, highlights patient safety as your top priority, and explains any new procedures. It should give clear instructions on check-in, mask expectations, and visitor limits, and invite patients to call to schedule. Always add your own dates and phone number and remove anything that does not apply to your practice.
How do I tell dental patients about new safety policies on social media?
Be clear and reassuring by explaining the specific steps you are taking, such as additional personal protective equipment, staggered appointments for social distancing, and asking symptomatic patients to reschedule. Spell out practical changes like checking in from the vehicle and limiting how many people enter the office. Keeping the message specific helps patients feel confident returning.
How long should a dental reopening social media post be?
It depends on the goal. A detailed post works well when you need to communicate new safety policies and check-in procedures, while a short and friendly “Yes, we are OPEN!” post is great for a quick announcement. Match the length to how much information your patients actually need to act.
Should I link to my website in a reopening announcement?
Yes. Adding a link to a blog post about your reopening or to your website’s contact page gives patients an easy next step and a place to find more detail. It also keeps your most important information, like hours and scheduling, in one reliable spot. Always review each post before publishing to confirm the links and details are accurate.
How can dentists encourage patients to reschedule after reopening?
Invite patients to call your office to book, and be transparent that you are working through the schedule and prioritizing the most urgent needs first. Asking patients to be patient sets realistic expectations while still encouraging them to act. A friendly tone that emphasizes safety and quality care makes patients more comfortable booking their next visit.
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