As AI Overviews and richer results answer questions directly on Google, the “click inventory” gets tighter. Here, we break down what that means for dental practices, what it can cost to replace organic leads with PPC, and how to protect your visibility before you have to buy it back.
Hannah Moen
SEO Lead
With nearly a decade of experience, Hannah is a Senior SEO Strategist who specializes in scaling organic growth through data-driven strategies and collaborative problem-solving. Her expertise lies in Local and Organic SEO, with additional experience in Google Ads, Meta Advertising, and Social Media Marketing. Passionate about aligning cross-channel strategy with long-term results, Hannah is also an active contributor in Google’s Product Expert community for Business Profile and Maps, offering insights and troubleshooting visibility challenges.
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