How It Works
Grow your practice effortlessly with :Delmain’s proven 3-step approach
Stop paying for marketing that doesn’t work. Start achieving real, tangible results that supercharge practice revenue.
We’ve helped hundreds of practices reach their full potential through a 3-step marketing system that delivers qualified patients, a fully booked schedule, and scalable growth.
Step 1
Clarify your target patient
Dispel the myth that “everyone is a perfect patient.” Not all leads are created equally. Think critically about your goals to help identify your dream target patient, your Qualified Patient.
Qualified Patient
Aligns financially with your practice’s model, whether in-network or fee-for-service. A qualified patient is more likely to show up for appointments, accept treatment recommendations, stay with your practice over time, and refer additional patients.
Unqualified Patient
Presents challenges that diverge from your ideal practice model. They may encounter financial barriers, frequently miss appointments, skip suggested treatments, and leave your practice sooner.
Sam the Self-Confident
Age: 50+
Income: High
Financial Background:
Fee-for-service (FFS) patient, prefers direct payment for higher quality, personalized care
Preferences:
- Maintaining and enhancing appearance
- Cosmetic dental services that improve smile aesthetics
- Quality and outcome of dental treatments over cost
Doug the Dad
Age: 28-40
Income: Middle class
Financial Background:
Covered by a PPO insurance plan
Preferences:
- Comprehensive, in-house treatments for the whole family
- Family-friendly practice environment
- Convenience and accessibility for children and adults alike
Pam the Professional
Age: 30-45
Income: Upper-middle class
Financial Background:
Insured through their employer, prefers utilizing benefits but has the financial flexibility for out-of-pocket expenses when necessary
Preferences:
- Frictionless communication
- Flexible scheduling to accommodate a busy lifestyle
- Integration of modern technology in dental care
A Qualified Patient means something different to every practice. Clarify who they are. This is the essential foundation of a tailored marketing campaign.
Step 2
Launch Marketing
Our years of expertise shape your custom-designed, strategic digital marketing campaign. We continue to refine our strategies by analyzing millions of data points and successfully booking hundreds of thousands of high-value patients for our dentists. This is our bread and butter. This is what we do best.
Telling Your Story
Branding
A strong brand identity will resonate with your Qualified Patient. This involves crafting a visual and verbal identity that speaks directly to patients’ needs and preferences.
Messaging
Messaging expresses your practice’s values. It shows your unique selling propositions and addresses the specific concerns of your ideal patients.
Website
Your website is the cornerstone of your online presence. We design and develop beautiful websites that are user-friendly, informative, and optimized for conversions.
Attracting Qualified Patients
Digital Marketing:
We execute your strategy using a suite of digital marketing platforms. This process spans SEO, AI, Google Ads, Microsoft Ads, and Meta Ads.
Targeted Advertising:
Our approach crafts each ad campaign to attract the patients you want most. Every marketing effort is highly targeted to maximize effectiveness and efficiency.
Tracking and Qualifying Leads
24/7 Reporting Dashboard:
Stay informed with real-time data on campaign performance, patient engagement, and lead generation.
Phone Call AI:
Our AI solutions track and qualify leads from phone calls, assessing each potential patient for fit and readiness.
Continuous Improvement
Review and Iteration:
We’re always refining our strategies based on performance data, market trends, and patient feedback. Innovation is in our DNA. We constantly test new and creative solutions in search of the best outcomes for you.
Cost-Effectiveness:
We’re obsessed with constantly enhancing the efficiency of your campaign. Our goal is to lower your cost per lead without compromising quality.
Your marketing strategy sets the stage for a fully booked schedule, increased patient satisfaction, and ultimately, the success of your practice.
Step 3
Watch production grow
This is where the magic happens. Sit back as your investment pays off through tangible results. Your practice thrives, aligning seamlessly with your vision. It’s an exciting, fulfilling journey, and the best part? It all feels completely effortless.
Witness the transformative growth of your practice
Fully Booked Schedule:
Prepare to see your appointment books fill up. A consistent stream of the right patients means a busy, productive practice.
Increased Treatment Acceptance:
With a patient base that aligns with your practice’s ethos and offerings, you’ll notice a significant rise in treatment acceptance rates.
Preferred Financial Models:
If it fits your goals, you can gradually move away from reliance on insurance payments, embracing more Fee-For-Service (FFS) patients.
Upward Production Trends
As these elements come together, watch your practice’s production numbers climb, reflecting a healthier, more robust business model.
Reduced Patient Attrition:
With a steady influx of new Qualified Patients, concerns over patient loss become a thing of the past.
Scale effortlessly, on your timeline
This newfound stability gives you the freedom to expand your practice. Whether it’s adding more operational facilities, hiring additional associates, or even opening new office locations, you have the foundation to grow as you see fit.
Branding
Website Design
Photos & Videos
SEO
Social Media Marketing
Facebook & Instagram Ads
Google Ads
Our performance-driven approach maximizes your investment and ensures the best results. As a certified Google Premier Partner, we monitor ads rigorously so every dollar spent drives new patients to your doorstep.
Hosting, Updates, & Support
Common questions
What should dentists compare when choosing a dental marketing agency?
Compare the scope of services, whether the agency works specifically with dental practices, how transparent the reporting is, and what the contract commits you to. Most importantly, check whether they track real outcomes like new patient calls and cost per new patient, rather than vanity metrics like impressions or page views.
How do dental marketing agency pricing models differ?
Some agencies charge a flat monthly retainer, some take a percentage of your ad spend, and some bill per individual service. The clearest models tie cost to a defined scope and report new patients and cost per new patient, so you can judge what you are getting back for what you pay.
Should a practice hire an agency or build an in-house marketing team?
What services should a full-service dental marketing agency include?
A complete offering usually covers website design and hosting, local SEO, paid search and social ads, call tracking and analytics, and ongoing strategy. The pieces should work together as one system, because a website that converts is only useful if the right patients are being driven to it.
Is a dental-specific marketing agency better than a generalist?
A dental-focused agency already understands patient acquisition, treatment value, HIPAA, and what actually converts in dentistry. That means less of your budget is spent teaching an agency your market, and more goes toward campaigns that have already proven themselves with similar practices.
How can I tell if my current dental marketing agency is worth the cost?
Word of Mouth
Hear what our incredible clients say about :Delmain
Their expertise was a perfect fit for me in my dental startup. I get compliments all the time on our site, and more and more patients are scheduling directly through the site. I would recommend :Delmain to anyone looking to build a bigger presence online.
Dr. Jacob Perlow Perl Smile Co.
We own 3 dental practices. Just 3 months in and our new patient flow has increased from 40 to 50 new patients per month (per location) with the old company, to 70 to 86 new patients per month (per location). We believe this is just the beginning and can't wait to see what the next 3 months of working together will bring.
Jackie FriedmanUnion Dental Center
Their pricing is competitive and transparent and they are organized and communicative. The website they created for my dental practice is beautiful and they stayed true to my style and brand. The team is highly skilled and there is always a project manager that can be easily reached to address any concerns. I HIGHLY recommend!
Dr. Shri CopraDental Design of Wheaton
We have been in business for 22 years and thought that we were doing okay without a huge internet presence but we understood that times have changed. :Delmain has been amazing to work with and the results have been unbelievable! I should have initiated our relationship long ago!
Dr. James CattJames Catt, DMD, PC
We have been with :Delmain for several months now and I have to say so far my experience has exceeded my expectations. We've worked with several different marketing companies in the past and the personalized attention and responsiveness from :Delmain is hard to beat!
Dr. Tami PantanoAudubon Dental Center
The :Delmain team is great at what they do and a pleasure to work with. I needed to revamp the website and create more of an online presence. I have been very satisfied with the results so far and would definitely do it all over again!
Dr. Will HardenberghSchaumburg Smiles
Patients
Book your free intro call
Stop wasting marketing dollars! We’re ready to maximize success across your dental marketing efforts. Get your free consultation on targeting the right patients at the right cost. :Delmain’s plug-and-play marketing system is built for dentists, allowing you to predict, plan, and expand effortlessly.
