Prove Your Dental Marketing ROI with PatientPulse™

PatientPulse™ shows where every patient is coming from and where your marketing investment is falling short. Stop guessing and start growing.

PatientPulse™ — Three Figures
Investment
Total Investment
$4,500
0%
Return
New Patients Booked
23
10%
Return on Investment
ROI
882%

Without PatientPulse™

Dollars go in. What happens next?

Calls hit voicemail. Forms sit in inboxes. Spreadsheets disagree with the PMS. You guess which channel is working.

PatientPulse™ — Before · Bottom Drip (option 2)
$ $ $ $1 IN $2.30 OUT

With PatientPulse™

Spend in. Patients out.

Every lead source has a label. Every dollar traces to a booked appointment. Every channel shows a real return.

PatientPulse™ — After · Sealed Funnel Animation
$ $ $ $ $ $ $1 IN $8.82 OUT

“We’ve gone from being a five-doctor practice to being a nine-doctor practice. We’ve added a second location and we’ve doubled in production.”

Dr. John Will
Children’s Dentistry of Charlottesville

Dr. John Will

Seamless integration with your dental PMS

PatientPulse™ comes with secure integration into most major PMS solutions. This integration lets us get past surface-level metrics to track real revenue.

PatientPulse™ — Live Overview Dashboard (Stepper)
Total Investment
$4,500
0%
Ad Spend
$2,850
0%
Management
$1,650
0%
Qualified Leads
47
15%
New Patients Booked
23
10%
New Patients Showed
19
5%
New Patients Won
14
12%
Cost / Qualified Lead
$60.64
8%
Cost / New Patients Won
$321.43
10%
Office Conversion Rate
60.87%
4%
Monthly Production
$39,690
18%
Lifetime Revenue
$523,675
ROI
882%

Plug it in once for long-term marketing ROI

PatientPulse™ connects your ads, your office phones, and your practice management software, consistently tagging every signal so you can optimize for end results.

PatientPulse™ — Flow Diagram
Sources PatientPulse™ PMS Dashboard Google Ads Local SEO Facebook Referral PatientPulse™ TAG · MATCH · ATTRIBUTE F C AbelDent Centric ClearDent DentalVision Dentrix Dolphin Management DSN-Dental DSN-OMS DSN-Perio Eaglesoft Maxident MediDent Mogo Open Dental OrthoTrac Power Practice Pro PracticeWeb PracticeWorks SoftDent Tracker WinOMS $39,690 Setup takes 14 days · No changes to your PMS

Full visibility across your dental marketing system

PatientPulse™ — Four Dashboards (tabs)
Marketing ROI

Every dollar spent. Every dollar returned. By channel.

Marketing reports built on transparency. PatientPulse™ cross-references your ad platforms with your PMS to show clear return, not just click-through rates.

Multi-channel attribution
Cost per new patient calculated in real time
Marketing attribution specific to each dental offering
Google Ads 9.2× Local SEO 14.8× Meta Ads 3.1× Organic Social 0.4× Referral RECOMMENDATION Shift $400 from Organic Social content → Local SEO. Projected lift: +$3,160 / mo.
Patient pipeline

Never lose another $10,000 patient to a missed call.

PatientPulse™ watches every lead in real time. Calls unanswered? You know. Forms sitting? You know. Stuck pipeline? It tells you who, and why.

Response-time tracking with alerts for stuck leads
Source-tagged contact records without manual data entry
Auto-suggested next step for every lead in the queue
23 inquired 100% 19 contacted 83% 14 booked 61% 12 showed 52% 9 paid 39% 3 leads stuck > 24h · last response: Tue 3:14 PM
Web analytics

See which pages turn visitors into bookings.

Your website has a story to tell. Whether it's about pages that convert, forms that intimidate, or campaigns paying for themselves, PatientPulse™ reads it for you.

Conversion-tagged page views
Form drop-off heatmap
Source-attributed booking value for every channel
Implants page · 41% conv. rate ↑ 11,210 visitors 214 booked (1.9%)
Reputation

Happy patients out loud. Unhappy ones, in private.

Bad reviews kill practices. PatientPulse™ asks every happy patient to leave a public review, and quietly catches the rest before they hit Google.

Post-visit review requests by SMS for every patient
Sentiment-aware routing: 5 stars → Google. 3 stars → your inbox
One reputation score across Google, Yelp, Healthgrades
74 / 100 NEW THIS MONTH 18 reviews ▲ 6 vs. previous month SENTIMENT MIX 120 happy · 34 neutral · 20 intercepted ★★★★★ "Painless. Friendly." ★★★★★ "Best visit I've had"

A single source of truth for your marketing performance

Every patient interaction flows into PatientPulse™ and back out in marketing reports you can trust.

Capture

Catch every signal

Calls, form fills, online bookings, and chats are auto-tagged with the ad, keyword, or page that drove them.

Connect

Match it to your PMS

PatientPulse™ syncs with Dentrix, Eaglesoft, Open Dental, or other PMS options to trace each lead from first call to final payment.

Compound

Reinvest in what works

See which channels return $8 for every $1 and which ones cost you patients. Shift your marketing investment with confidence.

FAQs

Frequently asked questions about PatientPulse™ and its impact on dental marketing.

What is PatientPulse™?

PatientPulse™ is a system for clear, closed-loop attribution in dental marketing. By connecting marketing data, call tracking, and practice management software, PatientPulse™ shows clearly which marketing tactics contribute which results. You can then optimize and invest based on real data from your own practice.

Does PatientPulse™ work with my PMS?

PatientPulse™ integrates seamlessly with most leading practice management software (PMS). By pairing your PMS, call tracking system, booking platforms, and live marketing data, PatientPulse™ gives dentists closed-loop attribution. Supported PMS integrations include Dentrix, Dolphin Management, Eaglesoft, OpenDental, and others as shown above.

Will PatientPulse™ affect my current marketing systems?

PatientPulse™ will not interfere with your existing marketing efforts. PatientPulse™ gives clear attribution to dental marketing in a secure platform. It shows what’s working and what’s not, without disrupting anything in your current marketing. We use this tool to optimize performance and make sure your investment goes to the right places, but using the tool won’t automatically change your marketing workflows.

How does this compare to other tracking solutions?

Most dental marketing companies track the sources of appointments booked and leads generated without connecting these to a PMS. We take it to the next level by tracking patient opportunities from the point of origin all the way through production. This gives your practice clarity on not just the sources of leads but on their actual contribution to your patient base and practice’s growth.

How long does the setup process take for PatientPulse™?

Setup is typically complete within two weeks. It requires access to your PMS and marketing channels (Google Ads, your website’s analytics, etc.) but :Delmain’s team manages the implementation process.

What kinds of data does PatientPulse™ generate?

PatientPulse™ connects your marketing data from first click to final payment. It maps out the patient journey across phone calls, ad clicks, website visits, and appointment bookings, showing which channels work and which need to be optimized. Data outputs include number of qualified leads, new patient bookings, new patient appointments kept, cost per lead, cost per patient won, monthly production, lifetime revenue, and ultimate ROI for your marketing efforts.

Who gets access to the data in PatientPulse™?

PatientPulse™ is part of our ongoing partnership with dental practices. Your team owns and can access all the data the solution generates. PatientPulse™ lets you leave reporting to us or dig in yourself, with all the same data available to you as to us.

Real results from real dentists

We’ve helped hundreds of dentists grow their practices. Hear what they have to say.

“I’m getting 30% more patients on the same ad spend.”

Dr. Ben Friberg
Thrive Family Dental

View Case Study

“30-40 new patients a month that we can attribute directly to the efforts of :Delmain.”

Dr. Rebekah Anderson,
Holy City Orthodontics

View Case Study

“Our collections doubled year-over-year.”

Dr. Clint Martin,
Brimfield Family Dentistry

View Case Study

Never lose another $10,000 patient again

Your pipeline is leaking money right now. The PatientPulse™ dashboard catches every qualified lead before it slips through the cracks and shows you exactly where patients are getting stuck.