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Mastering multi-location marketing with :Delmain

Miss-Lou Family Dentistry 

  • 3 Locations in Mississippi & Louisiana
  • Dental Service Organization
  • General Dentist
childrens dentistry of charlottesville case study delmain
year over year dollar sign
$5.7M net production in 2022
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$12.75 Google Ads cost per new patient
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31% website conversion rate

“44 additional new patients are walking through our doors each month. We rate :Delmain a 10 out of 10!”

Todd Iverstine,
Miss-Lou Family Dentistry

The Challenge

Rooted in the heart of Natchez, MS, and Ferriday, LA, Miss-Lou Family Dentistry had grown from a humble “mom & pop” establishment to a thriving multi-location practice. Purchased by SGA Dental Partners in early 2021, the practice aimed to maintain its genuine local family dental feel despite its merger with the larger group. However, as they transitioned from their traditional practices – think paper forms and the absence of online utilities – to more contemporary, tech-savvy methods, the challenges were manifold.

Their website, once a testament to their beginnings, now seemed outdated and misaligned with their expanded vision. The digital portal painted a picture of a local, singular practice, not the thriving multi-location entity they had become. Their online presence needed to reflect this dynamic approach.

The goals were clear but multifaceted — revamp the digital experience, create clear messaging to educate on high-end cases, continue the growth of their hygiene department, appeal to potential team members, and lay the groundwork for future locations.

While they were expanding and incorporating new dental technologies, the heart and soul of their message had to stay intact — a family practice focused on fun, care, and genuine patient relationships.

The Solution

Understanding that the patient journey starts well before a physical visit, Miss-Lou Family Dentistry partnered with :Delmain to overhaul its digital presence. The emphasis? An enhanced patient experience from the very first click. The solution lay in:

Modern Dental Website – Designed to ensure a seamless user experience across all Miss-Lou locations while emphasizing top-tier service and amenities.

Personalized Content – Crafted to resonate with the genuine, local family feel of Miss-Lou, ensuring the voice of their practice shone through authentically.

SEO Optimization – Tailored strategies place Miss-Lou at the top in local searches, bolstering their industry lead.

Google Ads Campaigns – Precision-targeted ads accommodate a low ad spend while driving a steady stream of new, high-value patients to the practice.

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Google Ads

The Result

In the first 4 months with :Delmain, the practice witnessed a 25% surge in new patients accross all locations. And this was without a hefty advertising campaign. This uptick stemmed from an improved online presence, showcasing the power of an effective digital footprint.
  • ZRapid patient growth
  • ZNew patients increase directly from SEO
  • ZRecord high production numbers
  • ZLow cost per lead

“We reached our new patient goals at all locations. We’ve never done $3M in a year at our Stine office before. Now we’re on track to beat that easily!”

Todd Iverstine
Miss-Lou Family Dentistry
childrens dentistry of charlottesville exam
Dr Anderson at Holy City Ortho



Ready for consistent and reliable marketing ROI?

:Delmain’s plug-and-play marketing system is built for DSOs, allowing you to predict, plan, and expand effortlessly.

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