MillBridge Dentistry
From 0 to 100+ new patients per month with :Delmain
- Waxhaw, NC
- Startup Practice
- General Dentist

- ZAverages 100 new patients per month
- ZBooked out 3+ weeks in advance
- Z245+ 5-star Google reviews

Our phone is ringing off the hook.
Dr. Balasanyan,
MillBridge Dentistry
The Challenge
Establishing a brand new dental practice in the tight-knit community of Waxhaw, North Carolina, was an exciting venture for Dr. Anait Balasanyan.
Throughout construction and business formation, Dr. Balasanyan envisioned a future where MillBridge Dentistry was a trusted neighborhood practice with a loyal patient base.
Understanding the need for a focused marketing strategy that was aligned with her goals and resonated with the Waxhaw community, Dr. Balasanyan turned to :Delmain. She needed a plan that would effectively introduce and integrate MillBridge Dentistry into the local landscape.
Though she aspired for a strong start and steady growth, Dr. Balasanyan says she went into this new business venture thinking, “We’ll open 1-2 days a week and outfit 3 operatories and just see how it goes.”
The Solution
:Delmain’s bespoke dental website and startup marketing strategy for MillBridge Dentistry included:
Modern Dental Website – Designed to represent MillBridge Dentistry’s values and dedication to patient care. This branded and user-friendly site not only informs but also invites potential patients to book their appointments with ease.
Local SEO – Ensured that Waxhaw residents found MillBridge Dentistry at the forefront when searching for dental services.
Original Content – Engaging, original content that both enhanced the SEO strategy and established MillBridge Dentistry as a trusted voice in dental care within the community.
Google Ads Campaigns – Targeted specific local demographics and search trends, driving immediate traffic to MillBridge Dentistry and connecting them with those actively seeking dental services.


The Result
In their first month, MillBridge Dentistry saw 55 new patients. By the half-year mark, they were consistently welcoming 100 new patients monthly. Today? They’re booked solid months in advance and their phone “never stops ringing.” They’ve become a go-to spot in the community with a perfect 5-star Google rating and hundreds of reviews.
- ZRapid patient growth
- ZMore operatories added
- ZNew associates hired
- ZConsistent collections growth

:Delmain was instrumental in our growth strategy and in setting us up for the success we’re experiencing. I was even able to take time off one month and we still hit our numbers ($103,000 in collections).
MillBridge Dentistry

Write your own success story – book a free consultation
Starting a new practice and feeling overwhelmed with marketing? Craving a partner that truly grasps the nuances of a dental startup and shares your vision of growth and patient-centric care? MillBridge Dentistry was in your shoes once, navigating the early challenges of a fresh startup.
Make the choice that could set your new practice on a trajectory of unparalleled success.
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