Holy City Orthodontics Case Study
From launch to 30–40 new patients a month
- Johns Island, SC
- Startup Practice
- Orthodontist
The Results
At a Glance
30–40 new patients per month
$78 cost per lead from Google Ads
Increased treatment acceptance
Increased SEO traffic
A new practice has no time to wait
Opening the doors is only the beginning. A startup orthodontic practice needs to build local visibility and trust as soon as possible. For Holy City Orthodontics, early growth depended on being visible online and converting that visibility into scheduled consults.
The Big Picture
Holy City Orthodontics, a startup orthodontic practice in Johns Island, SC, partnered with :Delmain to design and launch a new website and execute a digital growth strategy that included SEO, original content, and Google Ads.
Following the website launch, the practice reported consistent monthly new patient growth, improved treatment acceptance, and a competitive cost per lead from Google Ads.
Holy City Orthodontics
The Challenge
Holy City Orthodontics launched in a competitive local market without established online visibility. For a specialty practice, patient flow cannot rely solely on word-of-mouth during the early months. The practice needed to build awareness, earn trust, and generate steady patient demand from the beginning.
In orthodontics, treatment decisions often follow online research. Success depended on appearing in relevant searches and converting that interest into booked consultations.
:Delmain’s Role
Dental website design and launch
The Strategy
Build a website that wins the first impression
The site served as the primary first impression and made it easy for prospective patients to request a consultation through clear calls to action, direct-click phone buttons, and online contact forms designed for quick scheduling.
Support local search visibility
SEO strategies positioned the practice for orthodontic-related searches in the Johns Island area. This included on-page optimization, local keyword targeting, and Google Business Profile optimization to support visibility in local map results.
Publish content that supports search and trust
Original content supported the SEO strategy and gave potential patients clear, helpful information. We developed pages around topics such as Invisalign for Teens, early orthodontic evaluations, and braces, helping families research care before booking a consultation. The content also reflected the practice’s personality and positioning in the Johns Island market.
Capture immediate demand with Google Ads
Google Ads campaigns focused on high-intent local searches such as “Braces near me” and “Johns Island orthodontist,” connecting the practice with people actively seeking orthodontic care. Campaign targeting included radius-based geographic settings around Johns Island.
The Impact
After launch, Holy City Orthodontics reported rapid momentum across key areas.
These results created steady monthly patient volume during the practice’s early stages, with digital marketing serving as a source of new patients.
Dr. Anderson also noted stronger treatment acceptance and increased online visibility following launch. The website’s educational treatment pages and explanations of orthodontic options supported informed and confident decisions.
- Z30–40 new patients per month attributed directly to :Delmain’s efforts
- Z$78 per lead from Google Ads
- ZIncreased SEO traffic
- ZBetter treatment acceptance
- ZRapid patient growth and stronger community awareness
Wondering if this applies to you?
You’ve done the hard work of opening your practice. You’ve invested in your space, your equipment, and your team. Now the question becomes how to create a predictable patient flow.
This kind of strategy often makes sense if:
- ZYou can’t rely solely on referrals in your first year
- ZYour website needs to build trust quickly and make booking easy
- ZYou want paid acquisition and long-term organic growth
If you’re ready to create steady demand, let’s build a strategy around your practice.
Clear Ownership
Everything outlined in this case study was performed directly by :Delmain in partnership with Holy City Orthodontics.
:Delmain was responsible for the website design and launch, SEO strategy, original content development, and Google Ads campaign execution described above. The results and feedback included on this page are attributed to Holy City Orthodontics and Dr. Rebekah Anderson.
No outcomes have been altered or projected beyond what the practice reported.
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