Cedar Village Dentistry Case Study
From 40 to 150+ new patients per month
- Mason, OH
- Established Practice
- General Dentist
The Results
At a Glance
When marketing spend isn’t moving the needle
New patient growth remained limited, and leadership lacked clarity around performance.
The practice needed measurable acquisition tied directly to revenue.
The Big Picture
The partnership included a full website redesign, search engine optimization, Google Ads management, and strategic guidance around digital patient engagement tools.
Over time, the practice reported sustained increases in new patient volume, growing from approximately 40 to more than 150 new patients per month. Annual collections increased from $1.4 million to $4.2 million, alongside reported year-over-year growth of approximately 20%.
Dr. Thomas Dooley,
Cedar Village Dentistry
The Challenge
New patient volume hovered around 40 per month and lacked consistency. Reporting provided activity metrics, but not clear visibility into cost per acquisition or return on investment. Leadership could not confidently connect marketing efforts to production growth.
The practice needed more than traffic or impressions. It needed predictable new patient acquisition tied directly to revenue goals and long-term expansion plans.
:Delmain’s Role
Dental website design and launch
The Strategy
Rebuild the website around conversion
We redesigned Cedar Village Dentistry’s website to better represent the size, clinical range, and growth trajectory of the practice. The updated structure clarified services and reflected the scale of the practice.
Online booking and digital engagement tools supported measurable improvement in website conversion.
Increase local search visibility through SEO
We implemented an SEO strategy focused on increasing the practice’s visibility within the Mason, Ohio market. This included optimizing core service pages and aligning site structure with local search behavior.
The goal was sustained organic growth tied directly to revenue-driving services.
Build predictable acquisition through paid search
We launched Google Ads campaigns to capture high-intent patients actively searching for dental services in the local area.
Rather than focusing on traffic volume, the strategy emphasized measurable patient acquisition, contributing to the increase from approximately 40 to more than 150 new patients per month.
Align digital systems with operational growth
As patient volume increased, we supported the integration of modern digital tools, including online booking and virtual care capabilities.
This alignment between marketing acquisition and operational workflow helped the practice sustain growth while improving the overall patient experience.
The Impact
Cedar Village Dentistry reported consistent and sustained new patient growth after implementing the revised digital strategy.
Monthly new patient volume increased from approximately 40 to more than 150. That increase in patient acquisition supported significant production growth, with annual collections rising from $1.4 million to $4.2 million.
The practice also expanded its physical footprint, adding operatories and opening a pediatric office. Leadership reported approximately 20% year-over-year growth as the digital infrastructure supported ongoing expansion.
Wondering if this applies to you?
If you are investing in marketing but cannot clearly tie it to revenue growth, this may sound familiar.
This approach may be relevant if:
- ZYour marketing spend lacks transparency
- ZNew patient flow feels inconsistent
- ZYou want acquisition tied directly to production goals
- ZYou are preparing to scale your practice
If you are ready to align marketing performance with measurable growth, let’s build a strategy around your practice.
Clear Ownership
Everything outlined in this case study reflects work performed directly by :Delmain in partnership with Cedar Village Dentistry.
:Delmain was responsible for the website redesign, SEO strategy, Google Ads management, and digital workflow recommendations described above. All reported outcomes and testimonials are attributed to Cedar Village Dentistry and Dr. Thomas Dooley.
No outcomes have been altered or projected beyond what the practice reported.
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