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Nurture. Growth. Accelerate.

2024 Investment Tiers

two dentists smiling
Monthly Investment
*Nurture
$300
Growth
$1,050
Accelerator
$1,450

Website

Website Performance Audits
Meta Information Optimization

quarterly

every other month

monthly

Content

Original Content
Nurture
Growth
1 site page/month
or
1 blog post every other month
Accelerator
2 site pages/month
or
1 blog post/month

Google Optimization

Google Maps Optimization
Google Website Optimization
Nurture
support
support
Growth

Accelerator

Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Keyword Tracking
Nurture

live dashboard & data reporting
2 numbers

10
Growth

live dashboard & reporting summary
2 numbers

20
Accelerator

live dashboard & reporting analysis
2 numbers

30

Additional Locations - Each additional location is $200/month.

*SEO 'Nurture' - Is only available once an initial 6-month commitment of either SEO 'Growth' or SEO 'Accelerator' is completed.

Monthly Investment
*Google Ads Spend
:Delmain Management Fee
Nurture
$875 - $1,374
$500 - $999
$375
Growth
$1,450 - $2,449
$1,000 - $1,999
$450
**Accelerator
$2,525+
$2,000+
$525

Strategy

Campaigns (up to)
Landing Pages (up to)
A/B Testing
Click Fraud Protection
Local Service Ads (if eligible)
Nurture
3
-


Growth
5
3/year


Accelerator
unlimited
5/year


Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Nurture

live dashboard & data reporting
1 number
Growth

live dashboard & reporting summary
4 numbers
Accelerator

live dashboard & reporting analysis
4 numbers

Additional Locations - Each additional location within the Google Ads account is $100/month. Multiple locations wishing to maintain individual Google Ads dashboards will have separate Google Ads retainers and ad spend.

Local Service Ads - Eligibility varies by service and geographical location.

*Google Ads Managed Spend - Client pays Google directly for all incurred spend.

**Google Ads 'Accelerator' - For all Google Ads spend above $5,250/month, the :Delmain retainer becomes 10% of total monthly spend managed.

Monthly Investment
*Microsoft Ads Spend
:Delmain Management Fee
Nurture
$875 - $1,374
$500 - $999
$375
Growth
$1,450 - $2,449
$1,000 - $1,999
$450
**Accelerator
$2,525+
$2,000+
$525

Strategy

Campaigns (up to)
Landing Pages (up to)
A/B Testing
Click Fraud Protection
Nurture
3
-

Growth
5
3/year

Accelerator
unlimited
5/year

Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Nurture

live dashboard & data reporting
1 number
Growth

live dashboard & reporting summary
4 numbers
Accelerator

live dashboard & reporting analysis
4 numbers

Microsoft Network - Microsoft Ads includes running ads on both bing.com and yahoo.com.

Additional Locations - Each additional location within the Microsoft Ads account is $100/month. Multiple locations wishing to maintain individual Microsoft Ads dashboards will have separate Microsoft Ads retainers and ad spend.

*Microsoft Ads Managed Spend - Client pays Microsoft directly for all incurred spend.

**Microsoft Ads 'Accelerator' - For all Microsoft Ads spend above $5,250/month, the :Delmain retainer becomes 10% of total monthly spend managed.

Monthly Investment
*Meta Ads Managed Spend
:Delmain Management Fee
Nurture
$525 - $674
$250 - $399
$275
Growth
$775 - $1,124
$400 - $749
$375
**Accelerator
$1,225+
$750+
$475

Strategy

Audience Size
Campaigns (up to)
Landing Pages (up to)
A/B Testing
Click Fraud Protection
Remarketing
Nurture
small
1



Growth
medium
2
1/year


Accelerator
large
3
2/year


Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Nurture

live dashboard & data reporting

Growth

live dashboard & reporting summary
1 number
Accelerator

live dashboard & reporting analysis
1 number
Meta Networks - Meta Ads includes running ads on both Facebook and Instragram.

*Meta Ads Managed Spend - Client will pay Meta directly for all incurred spend.

**Meta Ads 'Accelerator' - For Meta Ads spend above $4,775/month, the :Delmain retainer becomes 10% of total monthly spend managed.

Custom Website

Custom (one-time)
Pages
Design
Design Revisions (up to)
Content Revisions
Nurture
$7,500
5
custom
2
Growth
$9,500
10
custom
3
Accelerator
$11,500
15
custom
4

Semi-Custom Website

Semi-Custom (one-time)
Pages
Design
Design Revisions (up to)
Content Revisions
Nurture
$5,000
5
semi-custom
0
Growth
$6,500
10
semi-custom
1
Accelerator
$8,000
15
semi-custom
2

Included in Custom & Semi-Custom Websites

Content
Photos
Videos
Mobile-First
Fast-Loading
SEO-Optimized
Software Integration
ePHI-Secure
Website Hosting
Dedicated Project Manager
Nurture
original
unlimited
unlimited

1-2 seconds




Growth
original
unlimited
unlimited

1-2 seconds




Accelerator
original
unlimited
unlimited

1-2 seconds




Stock Photography - If stock photography is necessary, :Delmain will purchase on the client's behalf (estimated expense: $0-$500).

Investment (one-time)
Nurture
$1,000
Growth
$1,750
Accelerator
$2,500

Branding

Focus
Design
Logo Concepts (up to)
Logo Design Rounds (up to)
Typography & Colors
Brand Guidelines Book
All File Types
Naming
Taglines
Naming & Taglines Rounds (up to)
State, Trademark & Google Vetting
URL Options
Dedicated Project Manager
Nurture
logo refresh
refresh
1
2
-
-

-
-
-
-
-
Growth
full brand guide
custom
2
2



-
-
-
-
-
Accelerator
practice naming & full brand guide
custom
2
2





2


Monthly Investment
$275
Hosting
SSL Certificate
Website Backups
WordPress Theme Updates
WordPress Plugin Updates
Monitoring
Malware Scans
Uptime
Fast-Loading
Updates


daily
monthly
monthly
24/7
24/7
99.90%
1-2 seconds*
unlimited

Eligibility - Only WordPress-built websites are eligible for this service.

*1-2 seconds - If the website was designed and developed by :Delmain.

Frequently Asked Questions

If I wish to make a change to my retainer, who do I contact?

Please contact your account manager.

Am I locked into a long-term contract with these retainer tiers?

After 6 months of ongoing digital marketing with :Delmain, your retainer transitions to a month-to-month contract. You can cancel anytime with a 30-day notice. If you wish to add any new services (Google Ads/Meta Ads/SEO), we do require a 6-month commitment, including re-engagements. Partners can move between tiers immediately while they are within the first 6 months.

 

Can I move up or down a tier (example - moving from SEO ‘Growth’ to SEO ‘Accelerator’)?

Yes, you can move to a different tier at any point (up or down) with a 30-day notice.

Is there anything below the ‘Nurture’ tier?

For all individual services, there is currently nothing below ‘Nurture’ but you can enroll in just Unlimited Website Support.

Is there anything above the ‘Accelerator’ tier?

No, there is not. However, for Google Ads, Microsoft Ads, and Meta Ads, the :Delmain retainer becomes 10% of ad spend if it’s above the quoted ‘Accelerator’ investment. For SEO, if your needs extend beyond ‘Accelerator,’ please contact your account manager.