Nurture. Growth. Accelerate.

2023 Investment Tiers

two dentists smiling
Monthly Investment
* Nurture
$550
Growth
$1,300
Accelerator
$1,700

Website

Website Backend & Plugin Updates
Website Performance Audits
Meta Information Optimization
Website Updates (up to)




1/month




2/month




3/month

Content

Original Content
Nurture
Growth
1 site page/month
or
1 blog post every other month
Accelerator
2 site pages/month
or
1 blog post/month

Google Optimization

Google Maps Optimization
Google Website Optimization
Nurture

Growth

Accelerator

Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Keyword Tracking
Nurture

Live dashboard


10
Growth

Live dashboard & summary
2 numbers

20
Accelerator

Live dashboard & summary + analysis
2 numbers

30

Note - Each additional location is $200/month.

* SEO 'Nurture' - Is only available once an initial 6-month commitment of either SEO 'Growth' or SEO 'Accelerator' is completed.

Monthly Investment
* Google Ads Spend
:Delmain Management Fee
Nurture
$875 - $1,374
$500 - $999
$375
Growth
$1,450 - $2,449
$1,000 - $1,999
$450
** Accelerator
$2,525+
$2,000+
$525

Strategy

Campaigns (up-to)
Landing Pages (up-to)
A/B Testing
Nurture
5
1/year
-
Growth
10
3/year
Accelerator
unlimited
5/year

Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Nurture

Live dashboard
1 number
Growth

Live dashboard & summary
4 numbers
Accelerator

Live dashboard & summary + analysis
4 numbers

Note - Each additional location within the Google Ads account is $50/month. Multiple locations wishing to maintain individual Google Ads dashboards will have separate Google ads retainers and ad spends

* Google Ads Managed Spend - Client pays Google directly for all incurred spend

** Google Ads 'Accelerator' - For Google Ads Spend above $5,250/month, the :Delmain retainer becomes 10% of total monthly spend managed

Local Service Ads - Eligibility varies by service and geographical location

Monthly Investment
* Meta Ads Managed Spend
:Delmain Management Fee
Nurture
$525 - $674
$250 - $399
$275
Growth
$775 - $1,124
$400 - $749
$375
** Accelerator
$1,225+
$750+
$475

Strategy

Focus
Campaigns (up-to)
Landing Pages (up-to)
A/B Testing
Remarketing
Nurture
Brand awareness
1


Growth
Brand awareness + patient growth
2
1/year

Accelerator
Brand awareness + patient growth
3
2/year

Account Support

Dedicated Account Manager
Performance Reporting
Call Tracking & Recording
Conversion Tracking
Nurture

Live dashboard

Growth

Live dashboard & summary
1 number
Accelerator

Live dashboard & summary + analysis
1 number

* Meta Ads Managed Spend - Client will pay Meta directly for all incurred spend

** Meta Ads 'Accelerator' - For Meta Ads spend above $4,500/month, the :Delmain retainer becomes 10% of total monthly spend managed

Custom Website

Custom (one-time)
Pages (up to)
Revisions (up to)
Design
Nurture
$7,500
5
1
custom
Growth
$9,500
10
2
custom
Accelerator
$11,500
15
3
custom

Semi-Custom Website

Semi-Custom (one-time)
Pages (up to)
Revisions (up to)
Design
Nurture
$5,000
5
0
semi-custom
Growth
$6,500
10
0
semi-custom
Accelerator
$8,000
15
0
semi-custom

Included in Custom and Semi-Custom Websites

Content
Photos
Videos
Mobile-First
*Fast-Loading
SEO-Optimized
Software Integration
ePHI-Secure
Dedicated Project Manager
Nurture
Original
Unlimited
Unlimited

2 seconds



Growth
Original
Unlimited
Unlimited

2 seconds



Accelerator
Original
Unlimited
Unlimited

2 seconds



*If hosting with our preferred partner (wordkeeper.com)

Additional Investments:

Hosting - Because Delmain is not in the business of owning out client's digital assets, the client will be responsible for hosting the website (estimated expense: $30/month)

Stock Photography - If stock photography is necessary, Delmain will purchase on the client's behalf (estimated expense: $0-$500)

Investment (one-time)
Nurture
$1,000
Growth
$1,750
Accelerator
$2,500

Branding

Focus
Design
Logo Concepts (up to)
Logo Design Rounds (up to)
Typography & Colors
Brand Guidelines Book
All File Types
Naming
Taglines
Naming & Taglines Rounds (up to)
State, Trademark & Google Vetting
URL Options
Dedicated Project Manager
Nurture
Logo Refresh
Refresh
1
2
-
-

-
-
-
-
-
Growth
Full Brand Build
Custom
2
2



-
-
-
-
-
Accelerator
Practice Naming & Full Brand Build
Custom
2
2





2


Frequently Asked Questions

If I wish to make a change to my retainer, who do I contact?

Please contact your account manager.

Am I locked into a long-term contract with these retainer tiers?

After 6 months of ongoing digital marketing with :Delmain, your retainer transitions to a month-to-month contract. You can cancel anytime with a 30-day notice. If you wish to add any new services (Google Ads/Meta Ads/SEO), we do require a 6-month commitment, including re-engagements. Partners can move between tiers immediately while they are within the first 6 months.

 

Can I move up or down a tier (example - moving from SEO ‘Growth’ to SEO ‘Accelerator’)?

Yes, you can move to a different tier at any point (up or down) with a 30-day notice.

Is there anything below the ‘Nurture’ tier?

For all individual services, there is currently nothing below ‘Nurture’.

Is there anything above the ‘Accelerator’ tier?

No, there is not. However, for Google Ads and Meta Ads, the :Delmain retainer becomes 10% of ad spend if it’s above the quoted ‘Accelerator’ investment. For SEO, if your needs extend beyond ‘Accelerator,’ please contact your account manager.