The Houston Dentists

Dr. Frazar’s goals

Dr. Kathy Frazar of The Houston Dentists was looking for a top-down makeover for her practice’s website. Starting with a softer color palette, brighter photos, professional videos, and fresh content that highlighted their superior cosmetic dental services, she had ambitious goals for what her practice’s website could be.

Approach

Located in Houston, Texas, Dr. Frazar’s practice is known for being a premier provider of high-tech dental treatments. Patients say visiting the practice’s office is akin to a stay at a luxury boutique hotel. Our web design aspired to reflect these key aspects of her practice.

Our new web design aimed to “show not tell,” using photos and videos to convey the practice’s style and commitment to patient satisfaction. While we used many of Dr. Frazar’s original photos, carefully selected stock images were also used to enhance the site’s design.

Overall, we hoped our design would allow new and potential patients to understand the experience provided by The Houston Dentists. They would be welcomed, treated with care, and develop a lasting relationship with expert practitioners and staff.

Results

Thanks to updated branding, a mix of stylish stock imagery and original photography, and a complete overhaul of content, the final product was far superior to the practice’s previous site.

25%

rise in total traffic

71%

increase in SEO traffic from mobile

128%

surge in new appointment inquiries

“I would like to thank you for the beautiful site you have designed.”

– Dr. Kathy Frazar

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