Hildreth Dental
Dr. Hildreth’s goals
Dr. Hildreth purchased an established practice and wanted to make it his own — new name, new branding, and new website. Delmain was able to advise and assist on all fronts.
Approach
Hildreth Dental’s brand is empathetic, caring, down-to-earth, and relatable. Our objective was to encapsulate the feeling of each of these adjectives on the website.
Simplicity and modernity were key. We wanted to give potential patients just enough information to make an informed decision and feel welcomed. By introducing minimal navigation, soft callouts, short sentences, lots of white space, and an emphasis on photography and people, we created a frictionless user experience. Our goal was to easily guide the visitor to the info they needed most.
To help the site stand out in a crowded market, we infused artistic creativity into the design using background text, complementary typography, and subtle movement when scrolling.
Results
Hildreth Dental’s new website launched in July of 2020. Our initial data supports a very bright trajectory.
98%
surge in website traffic
9.8%
website conversion rate (industry average is 4.5%)
2X
new patient inquiries
“The design, development, written content – every element of the website exceeded my expectations. And the communication was excellent throughout. I wouldn’t change a thing about my new website. Thanks!”
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