Hildreth Dental’s brand is empathetic, caring, down-to-earth, and relatable. Our objective was to encapsulate the feeling of each of these adjectives on the website.

Simplicity and modernity were key. We wanted to give potential patients just enough information to make an informed decision and feel welcomed. By introducing minimal navigation, soft callouts, short sentences, lots of white space, and an emphasis on photography and people, we created a frictionless user experience. Our goal was to easily guide the visitor to the info they needed most.

To help the site stand out in a crowded market, we infused artistic creativity into the design using background text, complementary typography, and subtle movement when scrolling.