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Cedar Village Dentistry

Dr. Dooley’s goals

Cedar Village Dentistry is a single-location general practice providing most dental services in-house. Eight months after purchasing the practice, Dr. Thomas Dooley reached out to Delmain to create a website that encapsulated their core values — continuity of care, a focus on patient care, flexibility, and community involvement.

Approach

Mason, Ohio is an affluent suburb of Cincinnati, located near the corporate headquarters of Procter & Gamble. The primary target patient is female, age 45-65, paying out of pocket, the decision maker of a household, and typically a mother.

Cedar Village Dentistry’s primary competitors are other locally-owned practices. These practices are well established in the community, some for decades. We looked to create a site to instill trust in new potential patients, showcasing Dr. Dooley’s experience and skill.

To set the site apart from other practices, our custom design uses only original photography — no stock images. Combined with strong calls to action, bold colors, video testimonials, and modern typography, we created a unique experience that appeals to new potential patients.

Results

The new site launched in August of 2018. Fast forward to today and the results are incredible!

450%

surge in SEO traffic

237%

improvement in Google Ads conversion rate

48%

growth in new patient calls from SEO

“Dan and his awesome team are exactly what you want out of a web design and marketing team. Delmain is super responsive and did a fantastic job communicating. I would highly recommend them. You will not regret the decision.”

– Dr. Thomas Dooley

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