Lawyer Case Study

Holtey Brown
E
$

114%

increase in website traffic
$

72%

more new client opportunities
$

3.5X

firm growth
See how we did it

“They helped my business grow at a much faster rate than I expected, and increased my website traffic and brand visibility substantially.”

– Nathan Holtey, Owner, Holtey Law

Problem

Holtey Brown is a family law and divorce firm in Portland, OR. They first came to Delmain as a 2-person team dreaming of bigger things.

Owner and lead attorney, Nathan Holtey, wanted to grow the firm. He had ambitions of adding more associates, moving into a larger space, and becoming the premier divorce law firm in the city.

Nathan understood that the quickest and most cost-effective approach to gaining new clients and achieving these goals was through online marketing.

Solution

Competitor and keyword research showed most law firms in the area were either directly targeting men, or indifferent in who they represented. A golden opportunity presented itself — creating an online marketing strategy where women were the primary audience.

Our SEO and paid advertising approach included ad copy, marketing messaging, and website design elements catered to women seeking a family law or divorce attorney. Soon, this focused strategy began delivering the growth and new client opportunities Nathan hoped for.

Holtey Brown has grown to become an 8-person firm, well regarded in the community, and beloved by their clients. Their website traffic has more than doubled, leading to a 72% increase in new client opportunities.

 

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