Contractor Case StudyBnK Construction
For more than 20 years, BnK Construction built a reputation as the Oregon and SW Washington area’s trusted tenant improvement and ground-up construction firm. However, while new project opportunities were slowly trickling in through word-of-mouth referrals, their online marketing efforts and website weren’t producing leads.
Their online marketing strategy needed a ground-up reboot. Redesigning and redeveloping their outdated website was priority #1. BnK imagined a website that would become their best marketing tool and be part of a limitless lead pipeline.
We began by creating a mobile-friendly website designed and developed to showcase their impressive project portfolio. High-quality professional photography compelled prospective clients to contact BnK.
Each page contained keyword optimized content to help BnK dominate search results for each of their target industries: dentistry, vets, restaurants, and medical clinics. Pages were optimized for search phrases like, ‘dental construction’ or ‘restaurant commercial builder’.
In addition to the new SEO-optimized website, Google Ads campaigns were used to further their visibility to potential clients. Conversion optimized landing pages helped drive qualified prospects.
As imagined, the website quickly became an invaluable sales tool. When bidding on projects, the principals use the website to show off recent work to clients.
The project pipeline became saturated and we even had to throttle back our online marketing efforts. BnK went from 40 active projects to 68 in under 12 months.
Connect with us!
Tell us about your business. Find out how your website can fill your project pipeline with valuable, qualified leads.